Pedro Manuel dos Santos Quelhas Taumaturgo de Brito


AuthID: R-000-EVW

Confirmed Publications: 49



11
TITLE: Augmented Reality: What Motivates Late Millennials towards Fashion Mobile Apps?
AUTHORS: Mafalda Teles Roxo ; Pedro Quelhas Brito ;
PUBLISHED: 2020, SOURCE: Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
INDEXED IN: CrossRef: 1
IN MY: ORCID
12
TITLE: Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences
AUTHORS: Pedro Quelhas Brito ; Amélia Brandão ; Mahesh Gadekar; Sofia Castelo Branco;
PUBLISHED: 2020, SOURCE: JOURNAL OF FASHION MARKETING AND MANAGEMENT, VOLUME: 24, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 23
IN MY: ORCID
13
TITLE: Electronic Games as a Touristic Promotional Tool
AUTHORS: Fábia Esteves; Pedro Quelhas Brito ;
PUBLISHED: 2020, SOURCE: Handbook of Research on Resident and Tourist Perspectives on Travel Destinations - Advances in Hospitality, Tourism, and the Services Industry
INDEXED IN: CrossRef: 1
IN MY: ORCID
14
TITLE: To what extent are digital influencers creative?  Full Text
AUTHORS: Sette, G; Brito, PQ ;
PUBLISHED: 2020, SOURCE: CREATIVITY AND INNOVATION MANAGEMENT, VOLUME: 29, ISSUE: S1
INDEXED IN: Scopus WOS CrossRef: 9
IN MY: ORCID
15
TITLE: What kind of emotions do emoticons communicate?
AUTHORS: Brito, PQ ; Tones, S; Fernandes, J ;
PUBLISHED: 2020, SOURCE: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, VOLUME: 32, ISSUE: 7
INDEXED IN: Scopus WOS CrossRef: 5
IN MY: ORCID
16
TITLE: “I See Myself, Therefore I Purchase”: Factors Influencing Consumer Attitudes Towards m-Commerce AR Apps
AUTHORS: Mafalda Teles Roxo ; Pedro Quelhas Brito ;
PUBLISHED: 2020, SOURCE: Augmented Reality and Virtual Reality - Progress in IS
INDEXED IN: CrossRef
IN MY: ORCID
17
TITLE: Consumer attitude towards sales promotion techniques: a multi-country study
AUTHORS: Fam, K; Brito, PQ ; Gadekar, M; Richard, JE; Jargal, U; Liu, WC;
PUBLISHED: 2019, SOURCE: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, VOLUME: 31, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 27
IN MY: ORCID
18
TITLE: Mediating model of brand equity and its application
AUTHORS: Umesh Ramchandra Raut; Prafulla Arjun Pawar; Pedro Quelhas Brito ; Gyanendra Singh Sisodia;
PUBLISHED: 2019, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 23, ISSUE: 2
INDEXED IN: CrossRef: 6
IN MY: ORCID
19
TITLE: Shopping Centre Patronage: Situational Factors Against Affect  Full Text
AUTHORS: Brito, PQ ; McGoldrick, PJ; Raut, UR;
PUBLISHED: 2019, SOURCE: VISION-THE JOURNAL OF BUSINESS PERSPECTIVE, VOLUME: 23, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID
20
TITLE: Augmented reality trends to the field of business and economics: A review of 20 years of research
AUTHORS: Roxo, MT ; Brito, PQ ;
PUBLISHED: 2018, SOURCE: Asian Journal of Business Research, VOLUME: 8, ISSUE: 2
INDEXED IN: Scopus CrossRef: 11
IN MY: ORCID
Page 2 of 5. Total results: 49.

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