Overcoming Vulnerability: Channel Design Strategies to Alleviate Vulnerability Perceptions in Customer Journeys

AuthID
P-00S-CXF
7
Author(s)
Hogreve, J
·
Chowdhury, IN
·
Fleischer, H
·
Mousavi, S
·
Roetzmeier Keuper, J
·
Sousa, R
Document Type
Article
Year published
2020
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 116, Pages: 377-386 (10)
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Publication Identifiers
Wos: WOS:000541934200032
Source Identifiers
ISSN: 0148-2963
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