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Helena Cristina Rocha Figueiredo Pereira Marques Nobre

AuthID: R-000-JRK

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TITLE: Should Consumers Be in Love With Brands?: An Investigation Into the Influence That Specific Consumer-Brand Relationships Have on the Quality of the Bonds That Consumers Develop With Brands Full Text
AUTHORS: Nobre, H ;
PUBLISHED: 2011, SOURCE: Journal of Transnational Management, VOLUME: 16, ISSUE: 4

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42

TITLE: The new e-commerce freeloaders: effects on consumer behaviour and decision-making
AUTHORS: Kip Becker; Jung Wan Lee; Helena Nobre ;
PUBLISHED: 2010, SOURCE: International Journal of Technology Marketing, VOLUME: 5, ISSUE: 4

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TITLE: Consumer response analyses to the electronic brands Full Text
AUTHORS: Nobre, H ; Brito, CM ; de Lencastre, P;
PUBLISHED: 2005, SOURCE: Journal of Transnational Management, VOLUME: 10, ISSUE: 1

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