91
TITLE: Communication Tools in the Customer's Journey. Application to the Tourism Sector
AUTHORS: Mónica M Ferreira; Sandra Maria Correia Loureiro ; Helia Gonçalves Pereira;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry
INDEXED IN: CrossRef
92
TITLE: Destination atmospheric cues as key influencers of tourists' word-of-mouth communication: tourist visitation at two Mediterranean capital cities
AUTHORS: Loureiro, SMC ; Stylos, N; Bellou, V;
PUBLISHED: 2020, SOURCE: TOURISM RECREATION RESEARCH, VOLUME: 46, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef: 13
93
TITLE: Destination's efforts and commitment towards recycling
AUTHORS: Japutra, A; Loureiro, SMC ;
PUBLISHED: 2020, SOURCE: CURRENT ISSUES IN TOURISM, VOLUME: 23, ISSUE: 21
INDEXED IN: Scopus WOS CrossRef: 8
94
TITLE: Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands
AUTHORS: Loureiro, SMC ; Jimenez Barreto, J; Romero, J;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 57
INDEXED IN: Scopus WOS CrossRef: 50
95
TITLE: Exploring drivers and outcomes of brand centrality experience: the role of partner quality as moderator
AUTHORS: Loureiro, SMC ;
PUBLISHED: 2020, SOURCE: International Journal of Fashion Design, Technology and Education, VOLUME: 13, ISSUE: 2
INDEXED IN: Scopus CrossRef: 5
96
TITLE: Exploring how mindfulness may enhance perceived value of travel experience
AUTHORS: Loureiro, SMC ; Stylos, N; Miranda, FJ;
PUBLISHED: 2020, SOURCE: SERVICE INDUSTRIES JOURNAL, VOLUME: 40, ISSUE: 11-12
INDEXED IN: Scopus WOS CrossRef: 25
97
TITLE: Exploring the Power of Electronic Word-of-Mouth in the Services Industry
AUTHORS: Sandra Maria Correia Loureiro ; Hans Ruediger Kaufmann;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef: 1
98
TITLE: Fournier (BRQ) versus Rusbult (IM): Is love really important in consumer-brand relationship?
AUTHORS: Cayolla, R; Loureiro, S ; Reis, JL ;
PUBLISHED: 2020, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2019 in Smart Innovation, Systems and Technologies, VOLUME: 167
INDEXED IN: Scopus CrossRef
99
TITLE: How Brand Authenticity and Consumer Brand Engagement Can Be Expressed in Reviews: A Text Mining Approach
AUTHORS: Rosado Pinto, F; Loureiro, SMC ; Bilro, R;
PUBLISHED: 2020, SOURCE: Journal of Promotion Management, VOLUME: 26, ISSUE: 4
INDEXED IN: Scopus CrossRef: 26
100
TITLE: How does the experience and destination authenticity influence "affect"?
AUTHORS: Loureiro, SMC ;
PUBLISHED: 2020, SOURCE: ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH, VOLUME: 31, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 8
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