111
TITLE: Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms  Full Text
AUTHORS: Pina, LS; Loureiro, SMC ; Rita, P; Sarmento, EM; Bilro, RG; Guerreiro, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
INDEXED IN: Scopus CrossRef: 31
112
TITLE: Analysing drivers and outcomes of job and professional satisfaction at health centres in Portugal
AUTHORS: Santana, S ; Loureiro, SMC;
PUBLISHED: 2019, SOURCE: BENCHMARKING-AN INTERNATIONAL JOURNAL, VOLUME: 26, ISSUE: 4
INDEXED IN: WOS CrossRef: 6
113
TITLE: ANALYZING THE IMPACT OF MASSCLUSIVITY CAMPAIGNS ON LUXURY AND MASS-MARKET FASHION BRANDS
AUTHORS: Joana Fonseca dos Santos; Ricardo Godinho Bilro; Sandra Maria Correia Loureiro ;
PUBLISHED: 2019, SOURCE: Global Fashion Management Conference, VOLUME: 2019
INDEXED IN: CrossRef
115
TITLE: Brand Coolness
AUTHORS: Warren, C; Batra, R; Loureiro, SMC ; Bagozzi, RP;
PUBLISHED: 2019, SOURCE: JOURNAL OF MARKETING, VOLUME: 83, ISSUE: 5
INDEXED IN: Scopus WOS CrossRef: 122
116
TITLE: DO HEDONIC REWARDS AT ONLINE COMMUNITIES AFFECT CONSUMER-FASHION BRAND ENGAGEMENT? A PLS APPROACH
AUTHORS: Ricardo Godinho Bilro; Sandra Maria Correia Loureiro ; Maria Gonçalves Cabaço;
PUBLISHED: 2019, SOURCE: Global Fashion Management Conference, VOLUME: 2019
INDEXED IN: CrossRef
117
TITLE: Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
AUTHORS: Bilro, RG; Loureiro, SMC ; Guerreiro, J;
PUBLISHED: 2019, SOURCE: JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, VOLUME: 28, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 75
118
TITLE: Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship  Full Text
AUTHORS: Loureiro, SMC ; Sarmento, EM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
INDEXED IN: Scopus CrossRef: 29
119
TITLE: EXPLORING THE REWARDS DIMENSION OF ENGAGEMENT IN CONSUMER-FASHION BRAND RELATIONSHIP
AUTHORS: Maria Gonçalves Cabaço; Ricardo Godinho Bilro; Sandra Maria Correia Loureiro ;
PUBLISHED: 2019, SOURCE: Global Fashion Management Conference, VOLUME: 2019
INDEXED IN: CrossRef
120
TITLE: Exploring the role of atmospheric cues and authentic pride on perceived authenticity assessment of museum visitors
AUTHORS: Loureiro, SMC ;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF TOURISM RESEARCH, VOLUME: 21, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef: 18
Page 12 of 25. Total results: 245.