11
TITLE: What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand Coolness
AUTHORS: Aleem, Aihoor; Loureiro, Sandra Maria Correia ; Schivinski, Bruno; Aguiar, Marta;
PUBLISHED: 2024, SOURCE: JOURNAL OF MARKETING COMMUNICATIONS, VOLUME: 30, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef: 5
12
TITLE: X-reality Film Innovation Circle framework and future directions
AUTHORS: Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia ;
PUBLISHED: 2024, SOURCE: CREATIVITY AND INNOVATION MANAGEMENT
INDEXED IN: Scopus WOS CrossRef
13
TITLE: Analyzing the strength of novelty and meaningfulness in astrotourism experiences: the mediating role of hedonism
AUTHORS: Rodrigues, Á; Loureiro, SMC ;
PUBLISHED: 2023, SOURCE: Consumer Behavior in Tourism and Hospitality, VOLUME: 17, ISSUE: 4
INDEXED IN: Scopus CrossRef: 3
14
TITLE: Benefit versus risk: a behavioral model for using robo-advisors
AUTHORS: Belanche, Daniel; Casalo, Luis V.; Flavian, Marta; Loureiro, Sandra Maria Correia ;
PUBLISHED: 2023, SOURCE: SERVICE INDUSTRIES JOURNAL
INDEXED IN: Scopus WOS CrossRef: 6
15
TITLE: BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS
AUTHORS: Aihoor Kayoom Aleem; Sandra Maria Correia Loureiro ; Jéssica Francisco Martinho;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef
16
TITLE: Customer engagement in tourism and hospitality research
AUTHORS: Raouf Ahmad Rather; Haywantee Ramkissoon; Linda D. Hollebeek; Sandra Maria Correia Loureiro ;
PUBLISHED: 2023, SOURCE: Handbook of Customer Engagement in Tourism Marketing
INDEXED IN: CrossRef
17
TITLE: Engaging with intelligent voice assistants for wellbeing and brand attachment
AUTHORS: Prentice, Catherine; Loureiro, Sandra Maria Correia ; Guerreiro, Joao;
PUBLISHED: 2023, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 30, ISSUE: 5
INDEXED IN: Scopus WOS CrossRef: 7
18
TITLE: Exploring Tourists' Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective
AUTHORS: Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, Sandra Maria Correia ; Khan, Imran; Hasan, Rajibul;
PUBLISHED: 2023, SOURCE: JOURNAL OF TRAVEL RESEARCH, VOLUME: 63, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 21
19
TITLE: HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY
AUTHORS: Sandra Maria Correia Loureiro ; Mónica Mendes Ferreira; Ricardo Godinho Bilro; Laura Marques;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef
20
TITLE: HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
AUTHORS: Mariana Rodrigues; Maria Inês Romero; Sandra Maria Correia Loureiro ;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
INDEXED IN: CrossRef
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