Sandra Maria Correia Loureiro


AuthID: R-000-PH7

Confirmed Publications: 245



81
TITLE: Using Immersive and Artificial Intelligence Technologies to Promote Different Industries
AUTHORS: Loureiro, SMC ;
PUBLISHED: 2021, SOURCE: Journal of Promotion Management, VOLUME: 28, ISSUE: 2
INDEXED IN: Scopus CrossRef: 3
IN MY: ORCID | CIÊNCIAVITAE
82
TITLE: Virtual Reality and Artificial Intelligence: Co-creation Process Between Consumers and Firms in an Area of Smart Cities
AUTHORS: Mónica Ferreira; Sandra Maria Correia Loureiro ; Hélia Pereira;
PUBLISHED: 2021, SOURCE: Progress in IS - Augmented Reality and Virtual Reality
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
83
TITLE: Virtual reality and gamification in marketing higher education: a review and research agenda
AUTHORS: Loureiro, SMC ; Bilro, RG; Angelino, FJA;
PUBLISHED: 2021, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 25, ISSUE: 2
INDEXED IN: Scopus CrossRef: 36
IN MY: ORCID | CIÊNCIAVITAE
84
TITLE: Virtual Reality in the Motion Picture Industry: The Relationship among Movie Coolness, Sympathy, Empathy, and Word-of-Mouth
AUTHORS: Mariana Berga Rodrigues; Sandra Maria Correia Loureiro ;
PUBLISHED: 2021, SOURCE: Journal of Promotion Management, VOLUME: 28, ISSUE: 2
INDEXED IN: CrossRef: 12
IN MY: ORCID | CIÊNCIAVITAE
85
TITLE: What is the Role of Memory in Consumer-Brand Relationship? Insight from sport industry
AUTHORS: Cayolla, R; Loureiro, SMC ;
PUBLISHED: 2021, SOURCE: JOURNAL OF CREATIVE COMMUNICATIONS, VOLUME: 16, ISSUE: 3
INDEXED IN: WOS CrossRef: 5
IN MY: ORCID | CIÊNCIAVITAE
86
TITLE: 20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach
AUTHORS: Loureiro, SMC ; Guerreiro, J; Ali, F;
PUBLISHED: 2020, SOURCE: TOURISM MANAGEMENT, VOLUME: 77
INDEXED IN: Scopus WOS CrossRef: 332
IN MY: ORCID | CIÊNCIAVITAE
87
TITLE: A consumer engagement systematic review: synthesis and research agenda
AUTHORS: Bilro, RG; Loureiro, SMC ;
PUBLISHED: 2020, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 24, ISSUE: 3
INDEXED IN: Scopus CrossRef: 55
IN MY: ORCID | CIÊNCIAVITAE
88
TITLE: Be or Not Be Online Engaged. Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers
AUTHORS: Sandra Maria Correia Loureiro ; Ricardo Godinho Bilro;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry
INDEXED IN: CrossRef: 4
IN MY: ORCID | CIÊNCIAVITAE
89
TITLE: Beyond Virtual and Augmented Reality. AI-Assisted Mixed Reality and Its Impacts on Society
AUTHORS: Arnold Japutra; Ricardo Godinho Bilro; Sandra Maria Correia Loureiro ;
PUBLISHED: 2020, SOURCE: Advances in Computational Intelligence and Robotics - Managerial Challenges and Social Impacts of Virtual and Augmented Reality
INDEXED IN: CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
90
Page 9 of 25. Total results: 245.

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