Cláudia Maria Neves Simões


AuthID: R-000-3TA

Confirmed Publications: 32



11
TITLE: Trade fairs as engagement platforms: the interplay between physical and virtual touch points
AUTHORS: Sarmento, M; Simoes, C ;
PUBLISHED: 2019, SOURCE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 53, ISSUE: 9
INDEXED IN: Scopus WOS CrossRef: 18
IN MY: ORCID | CIÊNCIAVITAE
12
TITLE: The evolving role of trade fairs in business: A systematic literature review and a research agenda  Full Text
AUTHORS: Sarmento, M; Simoes, C ;
PUBLISHED: 2018, SOURCE: INDUSTRIAL MARKETING MANAGEMENT, VOLUME: 73
INDEXED IN: Scopus WOS CrossRef: 41
IN MY: ORCID | CIÊNCIAVITAE
13
TITLE: The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry  Full Text
AUTHORS: Cláudia Simões ; Roberta Sebastiani;
PUBLISHED: 2017, SOURCE: Business Ethics Quarterly, VOLUME: 27, ISSUE: 3
INDEXED IN: Scopus CrossRef: 40
IN MY: ORCID | CIÊNCIAVITAE
14
TITLE: A relationship marketing perspective to trade fairs: insights from participants
AUTHORS: Maria Lurdes Sarmento; Minoo Farhangmehr; Claudia Simoes ;
PUBLISHED: 2015, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 30, ISSUE: 5
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
15
16
TITLE: Corporate brand expressions in business-to-business companies’ websites: Evidence from Brazil and India  Full Text
AUTHORS: Cláudia Simões ; Jaywant Singh; Marcelo G Perin;
PUBLISHED: 2015, SOURCE: Industrial Marketing Management, VOLUME: 51
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
17
TITLE: Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?
AUTHORS: Sarmento, M; Farhangmehr, M; Simoes, C ;
PUBLISHED: 2015, SOURCE: JOURNAL OF CONVENTION & EVENT TOURISM, VOLUME: 16, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
18
TITLE: Establishing the scope of marketing practice: Insights from practitioners
AUTHORS: Sally Dibb; Cláudia Simões ; Robin Wensley;
PUBLISHED: 2014, SOURCE: European Journal of Marketing, VOLUME: 48, ISSUE: 1
INDEXED IN: Scopus CrossRef: 19
IN MY: ORCID | CIÊNCIAVITAE
19
TITLE: Corporate branding: Image and identity
AUTHORS: Simoes, C ;
PUBLISHED: 2013, SOURCE: Marketing Graffiti: The View from the Street
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
20
TITLE: Knowledge dissemination in the global service marketing community
AUTHORS: Lages, CR; Simoes, CMN ; Fisk, RP; Kunz, WH;
PUBLISHED: 2013, SOURCE: Managing Service Quality, VOLUME: 23, ISSUE: 4
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 2 of 4. Total results: 32.

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