Mónica Libertad Gómez Suárez


AuthID: R-00K-H8H

Confirmed Publications: 48



11
TITLE: Sensorial and Experiential Marketing in Shopping Centers. Effects on Retailer Performance
AUTHORS: Mónica Gómez-Suárez ; María Jesús Yagüe; Anne Schmitz; Cristina García-Gumiel;
PUBLISHED: 2020, SOURCE: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef
IN MY: ORCID
12
TITLE: TARGETING SMART SHOPPERS: A CROSS-COUNTRY MODEL
AUTHORS: Gómez Suárez, M ; Quinones, M; Yagüe, MJ;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT, VOLUME: 21, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 4
IN MY: ORCID
13
TITLE: Conceptualization and Measurement of Smart Shopping
AUTHORS: Myriam Quinones; Mónica Gómez-Suárez ; Maria Jesús Yagüe;
PUBLISHED: 2019, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
INDEXED IN: CrossRef: 1
IN MY: ORCID
14
TITLE: Digital transformation in distribution: Technological solutions and competitive strategies of Spanish retail companies
AUTHORS: Ana M Díaz Martín; Ignacio Cruz Roche; Mónica Gómez Suárez ; Myriam Quiñones García; Anne Schmitz;
PUBLISHED: 2019, SOURCE: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, VOLUME: 2019, ISSUE: E24
INDEXED IN: Scopus
IN MY: ORCID
15
16
TITLE: How individual value structures shape smart shopping experience and brand choices: An international perspective
AUTHORS: Mónica Gómez Suárez ; Myriam Quinõnes; Mariá Jesús Yaguë;
PUBLISHED: 2019, SOURCE: European Journal of International Management, VOLUME: 13, ISSUE: 4
INDEXED IN: Scopus
IN MY: ORCID
17
TITLE: How individual value structures shape smart shopping experience and brand choices: an international perspective
AUTHORS: María Jesús Yagüe; Myriam Quinones; Mónica Gómez Suárez ;
PUBLISHED: 2019, SOURCE: European J. of International Management, VOLUME: 1, ISSUE: 1
INDEXED IN: CrossRef
IN MY: ORCID
18
TITLE: Measuring the Experiential Marketing Orientation Management of Shopping Centres
AUTHORS: Mónica Gómez-Suárez ; María Jesús Yagüe; Cristina García-Gumiel;
PUBLISHED: 2019, SOURCE: Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
INDEXED IN: CrossRef
IN MY: ORCID
19
TITLE: Words-Deeds Gap for the Purchase of Fairtrade Products: A Systematic Literature Review
AUTHORS: Kossmann, E; Gomez Suarez, M ;
PUBLISHED: 2019, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 10
INDEXED IN: WOS CrossRef: 7
IN MY: ORCID
20
TITLE: Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners
AUTHORS: Kossmann, E; Gómez Suárez, M ;
PUBLISHED: 2018, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 15, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 4
IN MY: ORCID
Page 2 of 5. Total results: 48.

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