Pedro Luís Pereira Verga Matos
AuthID: R-000-ETY
11
TITLE: Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
AUTHORS: Matos, PV; do Vale, RC ;
PUBLISHED: 2015, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
AUTHORS: Matos, PV; do Vale, RC ;
PUBLISHED: 2015, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
12
TITLE: Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
AUTHORS: Rita Coelho do Vale ; Pedro Verga Matos; Jorge Caiado ;
PUBLISHED: 2015, SOURCE: 2nd International Conference on Research on National Brand and Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
AUTHORS: Rita Coelho do Vale ; Pedro Verga Matos; Jorge Caiado ;
PUBLISHED: 2015, SOURCE: 2nd International Conference on Research on National Brand and Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
13
TITLE: THE MARKET POWER OF PRIVATE LABELS - RETAILER'S BRAND AND INDUSTRY EFFECT
AUTHORS: Pedro Verga Matos; Rita Coelho do Vale;
PUBLISHED: 2015, SOURCE: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... in Marketing Dynamism & Sustainability-Things Change, Things Stay the Same...
AUTHORS: Pedro Verga Matos; Rita Coelho do Vale;
PUBLISHED: 2015, SOURCE: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... in Marketing Dynamism & Sustainability-Things Change, Things Stay the Same...
INDEXED IN: 
WOS
WOS14
TITLE: IS IT WORTH COPYING THE LEADER? THE IMPACT OF COPYCAT PACKAGING STRATEGIES ON PRIVATE LABEL'S ADOPTION
AUTHORS: Pedro Verga Matos; Rita Coelho do Vale;
PUBLISHED: 2015, SOURCE: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... in Marketing Dynamism & Sustainability-Things Change, Things Stay the Same...
AUTHORS: Pedro Verga Matos; Rita Coelho do Vale;
PUBLISHED: 2015, SOURCE: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... in Marketing Dynamism & Sustainability-Things Change, Things Stay the Same...
INDEXED IN: WOS
WOS15
TITLE: Personal Information Disclosure and Perceptions About Data Usage by Facebook
AUTHORS: Leonor Soczka; Rui Brites; Pedro Matos;
PUBLISHED: 2015, SOURCE: 2nd European Conference on Social Media (ECSM) in PROCEEDINGS OF THE 2ND EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2015)
AUTHORS: Leonor Soczka; Rui Brites; Pedro Matos;
PUBLISHED: 2015, SOURCE: 2nd European Conference on Social Media (ECSM) in PROCEEDINGS OF THE 2ND EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2015)
INDEXED IN: WOS
WOS16
TITLE: Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
AUTHORS: do Vale, RC; Matos, PV; Caiado, J ;
PUBLISHED: 2015, SOURCE: 2nd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2015 in Springer Proceedings in Business and Economics
AUTHORS: do Vale, RC; Matos, PV; Caiado, J ;
PUBLISHED: 2015, SOURCE: 2nd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2015 in Springer Proceedings in Business and Economics
INDEXED IN: 
Scopus
Scopus