Joana Simões do Carmo Dias
AuthID: R-004-RWM
11
TITLE: Digital Influencers: Catalysts for Customer Engagement and Purchase Intention
AUTHORS: Ghamama Hani; Syed Waqar Haider; Aamir Raza; Susana C Silva; Joana Carmo Dias;
PUBLISHED: 2024, SOURCE: Studia Universitatis Babes-Bolyai Oeconomica, VOLUME: 69, ISSUE: 2
AUTHORS: Ghamama Hani; Syed Waqar Haider; Aamir Raza; Susana C Silva; Joana Carmo Dias;
PUBLISHED: 2024, SOURCE: Studia Universitatis Babes-Bolyai Oeconomica, VOLUME: 69, ISSUE: 2
12
TITLE: Implementing Problem-Based Learning in Marketing Education: A Systematic Review and Analysis
AUTHORS: Rosario, Alberico Travassos; Dias, Joana Carmo;
PUBLISHED: 2024, SOURCE: EDUCATION SCIENCES, VOLUME: 14, ISSUE: 11
AUTHORS: Rosario, Alberico Travassos; Dias, Joana Carmo;
PUBLISHED: 2024, SOURCE: EDUCATION SCIENCES, VOLUME: 14, ISSUE: 11
13
TITLE: AI-Driven Consumer Insights in Business: A Systematic Review and Bibliometric Analysis of Opportunities and Challenges
AUTHORS: Rosario, Alberico Travassos; Dias, Joana Carmo;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 15
AUTHORS: Rosario, Alberico Travassos; Dias, Joana Carmo;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 15
INDEXED IN: 
WOS
WOS14
TITLE: How has data-driven marketing evolved: Challenges and opportunities with emerging technologies
AUTHORS: Albérico Travassos Rosário; Joana Carmo Dias;
PUBLISHED: 2023, SOURCE: International Journal of Information Management Data Insights, VOLUME: 3, ISSUE: 2
AUTHORS: Albérico Travassos Rosário; Joana Carmo Dias;
PUBLISHED: 2023, SOURCE: International Journal of Information Management Data Insights, VOLUME: 3, ISSUE: 2
IN MY: 
ORCID | 
CIÊNCIAVITAE
ORCID | CIÊNCIAVITAE15
TITLE: Exploring omnichannel strategies: a path to improve customer experiences
AUTHORS: Silva, Susana C.; Silva, Francisca Pinto; Dias, Joana Carmo;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 52, ISSUE: 1
AUTHORS: Silva, Susana C.; Silva, Francisca Pinto; Dias, Joana Carmo;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 52, ISSUE: 1
IN MY: ORCID | CIÊNCIAVITAE
ORCID | CIÊNCIAVITAE16
TITLE: The New Digital Economy and Sustainability: Challenges and Opportunities Full Text
AUTHORS: Rosario, Alberico Travassos; Dias, Joana Carmo;
PUBLISHED: 2023, SOURCE: SUSTAINABILITY, VOLUME: 15, ISSUE: 14
AUTHORS: Rosario, Alberico Travassos; Dias, Joana Carmo;
PUBLISHED: 2023, SOURCE: SUSTAINABILITY, VOLUME: 15, ISSUE: 14
IN MY: ORCID | CIÊNCIAVITAE
ORCID | CIÊNCIAVITAE17
TITLE: A Bibliometric Analysis of the role of Industry 4.0 Sensors in Digital Transformation
AUTHORS: Joana Carmo Dias; Albérico Travassos Rosário;
PUBLISHED: 2023
AUTHORS: Joana Carmo Dias; Albérico Travassos Rosário;
PUBLISHED: 2023
IN MY: ORCID | CIÊNCIAVITAE
ORCID | CIÊNCIAVITAE18
TITLE: Bibliometric Analysis on the Application of Fuzzy Logic into Marketing Strategy
AUTHORS: Albérico Travassos Rosário; Joana Carmo Dias; Hélder Ferreira ;
PUBLISHED: 2023, SOURCE: Businesses, VOLUME: 3, ISSUE: 3
AUTHORS: Albérico Travassos Rosário; Joana Carmo Dias; Hélder Ferreira ;
PUBLISHED: 2023, SOURCE: Businesses, VOLUME: 3, ISSUE: 3
19
TITLE: Sustainability and the Digital transition: a literature review
AUTHORS: Albérico Rosário; Joana Carmo Dias;
PUBLISHED: 2022
AUTHORS: Albérico Rosário; Joana Carmo Dias;
PUBLISHED: 2022
20
TITLE: How Industry 4.0 and Sensors Can Leverage Product Design: Opportunities and Challenges
AUTHORS: Albérico Travassos Rosário; Joana Carmo Dias;
PUBLISHED: 2022
AUTHORS: Albérico Travassos Rosário; Joana Carmo Dias;
PUBLISHED: 2022
IN MY: CIÊNCIAVITAE
CIÊNCIAVITAE