Helena Cristina Rocha Figueiredo Pereira Marques Nobre
AuthID: R-000-JRK
42
TITLE: The impact of Facebook presence on brand image
AUTHORS: Joana Coelho; Helena Nobre; Kip Becker;
PUBLISHED: 2014, SOURCE: International Journal of Technology Marketing, VOLUME: 9, ISSUE: 3
AUTHORS: Joana Coelho; Helena Nobre; Kip Becker;
PUBLISHED: 2014, SOURCE: International Journal of Technology Marketing, VOLUME: 9, ISSUE: 3
43
TITLE: Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
AUTHORS: Becker, K; Nobre, H;
PUBLISHED: 2013, SOURCE: Journal for Global Business Advancement, VOLUME: 6, ISSUE: 3
AUTHORS: Becker, K; Nobre, H;
PUBLISHED: 2013, SOURCE: Journal for Global Business Advancement, VOLUME: 6, ISSUE: 3
INDEXED IN: 
Scopus
Scopus IN MY: 
ORCID
ORCID45
TITLE: TOWARD A LUXURY BRAND DEFINATION'
AUTHORS: Kip Becker; Helena Nobre;
PUBLISHED: 2013, SOURCE: 6th Annual EuroMed Conference of the EuroMed-Academy-of-Business in CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
AUTHORS: Kip Becker; Helena Nobre;
PUBLISHED: 2013, SOURCE: 6th Annual EuroMed Conference of the EuroMed-Academy-of-Business in CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION
INDEXED IN: 
WOS
WOS46
TITLE: The Role of Social Networks in Developing and Maintaining Company and Brands Image
AUTHORS: Helena Nobre; Joana Coelho; Kip Becker;
PUBLISHED: 2013, SOURCE: 22nd Annual World Business Congress in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, VOLUME: 22
AUTHORS: Helena Nobre; Joana Coelho; Kip Becker;
PUBLISHED: 2013, SOURCE: 22nd Annual World Business Congress in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, VOLUME: 22
INDEXED IN: WOS
WOS47
TITLE: Developing Social Network Marketing Strategies for Small and Medium Sized Firms
AUTHORS: Helena Nobre; Daniela Silva; Kip Becker;
PUBLISHED: 2013, SOURCE: 22nd Annual World Business Congress in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, VOLUME: 22
AUTHORS: Helena Nobre; Daniela Silva; Kip Becker;
PUBLISHED: 2013, SOURCE: 22nd Annual World Business Congress in FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, VOLUME: 22
INDEXED IN: WOS
WOS48
TITLE: Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
AUTHORS: Kip Becker; Helena Nobre;
PUBLISHED: 2013, SOURCE: J. for Global Business Advancement, VOLUME: 6, ISSUE: 3
AUTHORS: Kip Becker; Helena Nobre;
PUBLISHED: 2013, SOURCE: J. for Global Business Advancement, VOLUME: 6, ISSUE: 3
49
TITLE: Impact of culture on online management education
AUTHORS: Jung Wan Lee; Kip Becker; Helena Nobre;
PUBLISHED: 2012, SOURCE: CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL, VOLUME: 19, ISSUE: 3
AUTHORS: Jung Wan Lee; Kip Becker; Helena Nobre;
PUBLISHED: 2012, SOURCE: CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL, VOLUME: 19, ISSUE: 3
50
TITLE: Developing consumer brand relationships built to last: brand stress, catastrophic events and negative social network campaigns
AUTHORS: Helena Nobre; Kip Becker;
PUBLISHED: 2012, SOURCE: J. for International Business and Entrepreneurship Development, VOLUME: 6, ISSUE: 2
AUTHORS: Helena Nobre; Kip Becker;
PUBLISHED: 2012, SOURCE: J. for International Business and Entrepreneurship Development, VOLUME: 6, ISSUE: 2
