Sandra Maria Correia Loureiro
AuthID: R-000-PH7
121
TITLE: Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands
AUTHORS: Loureiro, SMC; Jimenez Barreto, J; Romero, J;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 57
AUTHORS: Loureiro, SMC; Jimenez Barreto, J; Romero, J;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 57
122
TITLE: I, Chatbot: Modeling the determinants of users' satisfaction and continuance intention of AI-powered service agents
AUTHORS: Ashfaq, M; Yun, J; Yu, SB; Loureiro, SMC;
PUBLISHED: 2020, SOURCE: TELEMATICS AND INFORMATICS, VOLUME: 54
AUTHORS: Ashfaq, M; Yun, J; Yu, SB; Loureiro, SMC;
PUBLISHED: 2020, SOURCE: TELEMATICS AND INFORMATICS, VOLUME: 54
123
TITLE: Cause-Related Marketing in the Digital Era: How Enterprises Can Deal with International Campaigns in Individualist Versus Collectivist Countries
AUTHORS: Guerreiro, J; Loureiro, S;
PUBLISHED: 2020, SOURCE: VOLUNTAS, VOLUME: 31, ISSUE: 6
AUTHORS: Guerreiro, J; Loureiro, S;
PUBLISHED: 2020, SOURCE: VOLUNTAS, VOLUME: 31, ISSUE: 6
124
TITLE: A consumer engagement systematic review: synthesis and research agenda
AUTHORS: Bilro, RG; Loureiro, SMC;
PUBLISHED: 2020, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 24, ISSUE: 3
AUTHORS: Bilro, RG; Loureiro, SMC;
PUBLISHED: 2020, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 24, ISSUE: 3
125
TITLE: Foreword
AUTHORS: Sandra Maria Correia Loureiro;
PUBLISHED: 2020, SOURCE: Building Consumer-Brand Relationship in Luxury Brand Management
AUTHORS: Sandra Maria Correia Loureiro;
PUBLISHED: 2020, SOURCE: Building Consumer-Brand Relationship in Luxury Brand Management
INDEXED IN: 
Scopus
Scopus126
TITLE: Be or Not Be Online Engaged. Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers
AUTHORS: Sandra Maria Correia Loureiro; Ricardo Godinho Bilro;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry
AUTHORS: Sandra Maria Correia Loureiro; Ricardo Godinho Bilro;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry
127
TITLE: Unraveling E-WOM Patterns Using Text Mining and Sentiment Analysis
AUTHORS: João Guerreiro; Sandra Maria Correia Loureiro;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry
AUTHORS: João Guerreiro; Sandra Maria Correia Loureiro;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry
128
TITLE: When Consumers' Complaints Fall Into Public Domain. Negative e-WOM on Social Media
AUTHORS: Daniela Langaro; Sandra Maria Correia Loureiro; André Soares;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry
AUTHORS: Daniela Langaro; Sandra Maria Correia Loureiro; André Soares;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry
129
TITLE: Communication Tools in the Customer's Journey. Application to the Tourism Sector
AUTHORS: Mónica M Ferreira; Sandra Maria Correia Loureiro; Helia Gonçalves Pereira;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry
AUTHORS: Mónica M Ferreira; Sandra Maria Correia Loureiro; Helia Gonçalves Pereira;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Exploring the Power of Electronic Word-of-Mouth in the Services Industry
130
TITLE: Beyond Virtual and Augmented Reality. AI-Assisted Mixed Reality and Its Impacts on Society
AUTHORS: Arnold Japutra; Ricardo Godinho Bilro; Sandra Maria Correia Loureiro;
PUBLISHED: 2020, SOURCE: Advances in Computational Intelligence and Robotics - Managerial Challenges and Social Impacts of Virtual and Augmented Reality
AUTHORS: Arnold Japutra; Ricardo Godinho Bilro; Sandra Maria Correia Loureiro;
PUBLISHED: 2020, SOURCE: Advances in Computational Intelligence and Robotics - Managerial Challenges and Social Impacts of Virtual and Augmented Reality
