Sandra Maria Correia Loureiro
AuthID: R-000-PH7
131
TITLE: Incorporating VR, AR, and Related Technologies in the Tourism Industry. State of the Art
AUTHORS: Sandra Maria Correia Loureiro; Eduardo Moraes Sarmento; João Ferreira do Rosário;
PUBLISHED: 2020, SOURCE: Advances in Computational Intelligence and Robotics - Managerial Challenges and Social Impacts of Virtual and Augmented Reality
AUTHORS: Sandra Maria Correia Loureiro; Eduardo Moraes Sarmento; João Ferreira do Rosário;
PUBLISHED: 2020, SOURCE: Advances in Computational Intelligence and Robotics - Managerial Challenges and Social Impacts of Virtual and Augmented Reality
132
TITLE: Exploring the Power of Electronic Word-of-Mouth in the Services Industry
AUTHORS: Sandra Maria Correia Loureiro; Hans Ruediger Kaufmann;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services
AUTHORS: Sandra Maria Correia Loureiro; Hans Ruediger Kaufmann;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services
133
TITLE: Managerial Challenges and Social Impacts of Virtual and Augmented Reality
AUTHORS: Sandra Maria Correia Loureiro;
PUBLISHED: 2020, SOURCE: Advances in Computational Intelligence and Robotics
AUTHORS: Sandra Maria Correia Loureiro;
PUBLISHED: 2020, SOURCE: Advances in Computational Intelligence and Robotics
134
TITLE: Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
AUTHORS: Bilro, RG; Loureiro, SMC; Guerreiro, J;
PUBLISHED: 2019, SOURCE: JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, VOLUME: 28, ISSUE: 2
AUTHORS: Bilro, RG; Loureiro, SMC; Guerreiro, J;
PUBLISHED: 2019, SOURCE: JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, VOLUME: 28, ISSUE: 2
135
TITLE: Understanding the use of Virtual Reality in Marketing: A text mining-based review
AUTHORS: Loureiro, SMC; Guerreiro, J; Eloy, S; Langaro, D; Panchapakesan, P;
PUBLISHED: 2019, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 100
AUTHORS: Loureiro, SMC; Guerreiro, J; Eloy, S; Langaro, D; Panchapakesan, P;
PUBLISHED: 2019, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 100
136
TITLE: Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness
AUTHORS: Itani, OS; Kassar, AN; Loureiro, SMC;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, VOLUME: 80
AUTHORS: Itani, OS; Kassar, AN; Loureiro, SMC;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, VOLUME: 80
137
TITLE: Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship Full Text
AUTHORS: Loureiro, SMC; Sarmento, EM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Loureiro, SMC; Sarmento, EM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
138
TITLE: Promoting Brand Relationships
AUTHORS: Correia Loureiro, SM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Correia Loureiro, SM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
139
TITLE: How Corporate Social Responsibility Initiatives in Social Media Affect Awareness and Customer Engagement
AUTHORS: Loureiro, SMC; Lopes, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Loureiro, SMC; Lopes, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
140
TITLE: How Fashion Brands Engage on Social Media: A Netnography Approach
AUTHORS: Loureiro, SMC; Serra, J; Guerreiro, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Loureiro, SMC; Serra, J; Guerreiro, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
