161
TITLE: Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
AUTHORS: Sandra Maria Correia; Hans Ruediger Kaufmann;
PUBLISHED: 2019
INDEXED IN: Openlibrary
IN MY: ORCID
162
TITLE: DO HEDONIC REWARDS AT ONLINE COMMUNITIES AFFECT CONSUMER-FASHION BRAND ENGAGEMENT? A PLS APPROACH
AUTHORS: Ricardo Godinho Bilro; Sandra Maria Correia Loureiro; Maria Gonçalves Cabaço;
PUBLISHED: 2019, SOURCE: Global Fashion Management Conference, VOLUME: 2019
INDEXED IN: CrossRef
IN MY: ORCID
163
TITLE: Loving and Hating Brands. Multiple Relationships Between Consumers and Brands
AUTHORS: Sandra Maria Correia Loureiro;
PUBLISHED: 2019, SOURCE: Brand Culture and Identity
INDEXED IN: CrossRef
IN MY: ORCID
164
TITLE: ANALYZING THE IMPACT OF MASSCLUSIVITY CAMPAIGNS ON LUXURY AND MASS-MARKET FASHION BRANDS
AUTHORS: Joana Fonseca dos Santos; Ricardo Godinho Bilro; Sandra Maria Correia Loureiro;
PUBLISHED: 2019, SOURCE: Global Fashion Management Conference, VOLUME: 2019
INDEXED IN: CrossRef
IN MY: ORCID
166
TITLE: EXPLORING THE REWARDS DIMENSION OF ENGAGEMENT IN CONSUMER-FASHION BRAND RELATIONSHIP
AUTHORS: Maria Gonçalves Cabaço; Ricardo Godinho Bilro; Sandra Maria Correia Loureiro;
PUBLISHED: 2019, SOURCE: Global Fashion Management Conference, VOLUME: 2019
INDEXED IN: CrossRef
IN MY: ORCID
167
TITLE: HOW ATMOSPHERIC CUES IN A VIRTUAL REALITY FASHION STORES AFFECT THE SENSE OF PRESENCE
AUTHORS: Maria Crespo; Sandra Maria Correia Loureiro; João Guerreiro;
PUBLISHED: 2019, SOURCE: Global Fashion Management Conference, VOLUME: 2019
INDEXED IN: CrossRef: 1
IN MY: ORCID
168
TITLE: THE INFLUENCE OF CROSS-CULTURAL EFFECT ON KÉRASTASE (L’OREAL GROUP) CONSUMER-BRAND RELATIONSHIP AND ENGAGEMENT
AUTHORS: Pedro Nobre; Ricardo Godinho Bilro; Sandra Maria Correia Loureiro;
PUBLISHED: 2019, SOURCE: Global Fashion Management Conference, VOLUME: 2019
INDEXED IN: CrossRef
IN MY: ORCID
169
TITLE: Fashion brands on retail websites: Customer performance expectancy and e-word-of-mouth
AUTHORS: Loureiro, SMC; Cavallero, L; Miranda, FJ;
PUBLISHED: 2018, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 41
INDEXED IN: Scopus WOS CrossRef: 71
IN MY: ORCID
170
TITLE: Antecedents and outcomes of online brand engagement The role of brand love on enhancing electronic-word-of-mouth
AUTHORS: Sandra Maria C Correia Loureiro; Tatjana Gorgus; Hans R Ruediger Kaufmann;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOUR & RESEARCH, VOLUME: 24, ISSUE: 1
INDEXED IN: WOS
Page 17 of 29. Total results: 290.