Sandra Maria Correia Loureiro
AuthID: R-000-PH7
31
TITLE: Smart speakers and customer experience in service contexts Full Text
AUTHORS: Ruiz Equihua, Daniel; Romero, Jaime; Casalo, Luis V.; Loureiro, Sandra Maria Correia;
PUBLISHED: 2023, SOURCE: PSYCHOLOGY & MARKETING
AUTHORS: Ruiz Equihua, Daniel; Romero, Jaime; Casalo, Luis V.; Loureiro, Sandra Maria Correia;
PUBLISHED: 2023, SOURCE: PSYCHOLOGY & MARKETING
INDEXED IN: 
Scopus 
WOS
Scopus WOS32
TITLE: From tech to touch: self-concept and testimonials in AR try-on versus website
AUTHORS: Aleem, Aihoor; Loureiro, Sandra Maria Correia; Martinho, Jessica;
PUBLISHED: 2023, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
AUTHORS: Aleem, Aihoor; Loureiro, Sandra Maria Correia; Martinho, Jessica;
PUBLISHED: 2023, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
INDEXED IN: Scopus WOS
Scopus WOS33
TITLE: Me and my AI: Exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
AUTHORS: Loureiro, Sandra Maria Correia; Jimenez Barreto, Jano; Bilro, Ricardo Godinho; Romero, Jaime;
PUBLISHED: 2023, SOURCE: PSYCHOLOGY & MARKETING, VOLUME: 41, ISSUE: 1
AUTHORS: Loureiro, Sandra Maria Correia; Jimenez Barreto, Jano; Bilro, Ricardo Godinho; Romero, Jaime;
PUBLISHED: 2023, SOURCE: PSYCHOLOGY & MARKETING, VOLUME: 41, ISSUE: 1
34
TITLE: Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context
AUTHORS: Loureiro, Sandra Maria Correia; Rodrigues, Aurea; Martins, Catarina;
PUBLISHED: 2023, SOURCE: JOURNAL OF CREATIVE COMMUNICATIONS
AUTHORS: Loureiro, Sandra Maria Correia; Rodrigues, Aurea; Martins, Catarina;
PUBLISHED: 2023, SOURCE: JOURNAL OF CREATIVE COMMUNICATIONS
35
TITLE: Engaging with (vs. avoiding) personalized advertising on social media
AUTHORS: Sandra Maria Correia Loureiro; Linda Hollebeek; Raouf Ahmad Rather; Luis Ruivo; Kristel Kaljund; João Guerreiro;
PUBLISHED: 2023, SOURCE: Journal of Marketing Communications
AUTHORS: Sandra Maria Correia Loureiro; Linda Hollebeek; Raouf Ahmad Rather; Luis Ruivo; Kristel Kaljund; João Guerreiro;
PUBLISHED: 2023, SOURCE: Journal of Marketing Communications
INDEXED IN: Scopus
Scopus36
TITLE: Overview of the brand journey and opportunities for future studies
AUTHORS: Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Italian Journal of Marketing, VOLUME: 2023, ISSUE: 2
AUTHORS: Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Italian Journal of Marketing, VOLUME: 2023, ISSUE: 2
37
TITLE: Customer engagement in tourism and hospitality research
AUTHORS: Raouf Ahmad Rather; Haywantee Ramkissoon; Linda D. Hollebeek; Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Handbook of Customer Engagement in Tourism Marketing
AUTHORS: Raouf Ahmad Rather; Haywantee Ramkissoon; Linda D. Hollebeek; Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Handbook of Customer Engagement in Tourism Marketing
38
TITLE: BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS
AUTHORS: Aihoor Kayoom Aleem; Sandra Maria Correia Loureiro; Jéssica Francisco Martinho;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
AUTHORS: Aihoor Kayoom Aleem; Sandra Maria Correia Loureiro; Jéssica Francisco Martinho;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
39
TITLE: HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY
AUTHORS: Sandra Maria Correia Loureiro; Mónica Mendes Ferreira; Ricardo Godinho Bilro; Laura Marques;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
AUTHORS: Sandra Maria Correia Loureiro; Mónica Mendes Ferreira; Ricardo Godinho Bilro; Laura Marques;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
40
TITLE: HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
AUTHORS: Mariana Rodrigues; Maria Inês Romero; Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
AUTHORS: Mariana Rodrigues; Maria Inês Romero; Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
