Sandra Maria Correia Loureiro
AuthID: R-000-PH7
81
TITLE: What is the Role of Memory in Consumer-Brand Relationship? Insight from sport industry
AUTHORS: Cayolla, R; Loureiro, SMC;
PUBLISHED: 2021, SOURCE: JOURNAL OF CREATIVE COMMUNICATIONS, VOLUME: 16, ISSUE: 3
AUTHORS: Cayolla, R; Loureiro, SMC;
PUBLISHED: 2021, SOURCE: JOURNAL OF CREATIVE COMMUNICATIONS, VOLUME: 16, ISSUE: 3
82
TITLE: Masstige strategies on social media: The influence on sentiments and attitude toward the brand
AUTHORS: Bilro, RG; Loureiro, SMC; dos Santos, JF;
PUBLISHED: 2021, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, VOLUME: 46, ISSUE: 4
AUTHORS: Bilro, RG; Loureiro, SMC; dos Santos, JF;
PUBLISHED: 2021, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, VOLUME: 46, ISSUE: 4
83
TITLE: Virtual reality and gamification in marketing higher education: a review and research agenda
AUTHORS: Loureiro, SMC; Bilro, RG; Angelino, FJA;
PUBLISHED: 2021, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 25, ISSUE: 2
AUTHORS: Loureiro, SMC; Bilro, RG; Angelino, FJA;
PUBLISHED: 2021, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 25, ISSUE: 2
84
TITLE: Using Immersive and Artificial Intelligence Technologies to Promote Different Industries
AUTHORS: Loureiro, SMC;
PUBLISHED: 2021, SOURCE: Journal of Promotion Management, VOLUME: 28, ISSUE: 2
AUTHORS: Loureiro, SMC;
PUBLISHED: 2021, SOURCE: Journal of Promotion Management, VOLUME: 28, ISSUE: 2
85
TITLE: Creative Communications and Interactions among Stakeholders
AUTHORS: Loureiro, SMC;
PUBLISHED: 2021, SOURCE: JOURNAL OF CREATIVE COMMUNICATIONS, VOLUME: 16, ISSUE: 3
AUTHORS: Loureiro, SMC;
PUBLISHED: 2021, SOURCE: JOURNAL OF CREATIVE COMMUNICATIONS, VOLUME: 16, ISSUE: 3
86
TITLE: Shaping a View on the Influence of Technologies on Sustainable Tourism
AUTHORS: Loureiro, SMC; Nascimento, J;
PUBLISHED: 2021, SOURCE: SUSTAINABILITY, VOLUME: 13, ISSUE: 22
AUTHORS: Loureiro, SMC; Nascimento, J;
PUBLISHED: 2021, SOURCE: SUSTAINABILITY, VOLUME: 13, ISSUE: 22
87
TITLE: Transhumanism and Engagement-Facilitating Technologies in Society
AUTHORS: Guerreiro, J; Loureiro, SMC; Romero, J; Itani, O; Eloy, S;
PUBLISHED: 2021, SOURCE: Journal of Promotion Management, VOLUME: 28, ISSUE: 5
AUTHORS: Guerreiro, J; Loureiro, SMC; Romero, J; Itani, O; Eloy, S;
PUBLISHED: 2021, SOURCE: Journal of Promotion Management, VOLUME: 28, ISSUE: 5
88
TITLE: The wow effect and behavioral intentions of tourists to astrotourism experiences: Mediating effects of satisfaction
AUTHORS: Rodrigues, A; Loureiro, SMC; Prayag, G;
PUBLISHED: 2021, SOURCE: INTERNATIONAL JOURNAL OF TOURISM RESEARCH, VOLUME: 24, ISSUE: 3
AUTHORS: Rodrigues, A; Loureiro, SMC; Prayag, G;
PUBLISHED: 2021, SOURCE: INTERNATIONAL JOURNAL OF TOURISM RESEARCH, VOLUME: 24, ISSUE: 3
89
TITLE: Exploring Tourism Students’ Engagement through Telepresence, Pleasantness of the Experience and Memory: A Virtual Reality Approach
AUTHORS: Angelino, F; Loureiro, SMC; Bilro, RG;
PUBLISHED: 2021, SOURCE: Journal of Promotion Management, VOLUME: 28, ISSUE: 5
AUTHORS: Angelino, F; Loureiro, SMC; Bilro, RG;
PUBLISHED: 2021, SOURCE: Journal of Promotion Management, VOLUME: 28, ISSUE: 5
90
TITLE: I am feeling so good! Motivations for interacting in online brand communities
AUTHORS: Bilro, RG; Loureiro, SMC;
PUBLISHED: 2021, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, VOLUME: 17, ISSUE: 1
AUTHORS: Bilro, RG; Loureiro, SMC;
PUBLISHED: 2021, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, VOLUME: 17, ISSUE: 1
