Oliva Maria Dourado Martins
AuthID: R-000-SWS
1
TITLE: Comparative Analysis of Machine Learning Models for Customer Segmentation in E-commerce: A Data-Driven Approach
AUTHORS: Costa, P; Sílvia Coelho; Oliva D Martins;
PUBLISHED: 2026, SOURCE: International Conference in Information Technology and Education, ICITED 2025 in Lecture Notes in Networks and Systems, VOLUME: 1695 LNNS
AUTHORS: Costa, P; Sílvia Coelho; Oliva D Martins;
PUBLISHED: 2026, SOURCE: International Conference in Information Technology and Education, ICITED 2025 in Lecture Notes in Networks and Systems, VOLUME: 1695 LNNS
2
TITLE: Automating Digital Accessibility AI and Machine Learning for Inclusive Learning Environments
AUTHORS: José Costa; Sílvia Coelho; Oliva D Martins;
PUBLISHED: 2026, SOURCE: 20th Iberian Conference on Information Systems and Technologies, CISTI 2025 in Lecture Notes in Networks and Systems, VOLUME: 1718 LNNS
AUTHORS: José Costa; Sílvia Coelho; Oliva D Martins;
PUBLISHED: 2026, SOURCE: 20th Iberian Conference on Information Systems and Technologies, CISTI 2025 in Lecture Notes in Networks and Systems, VOLUME: 1718 LNNS
3
TITLE: Structural Determinants of Women’s Leadership in Eastern Europe: A Multi-Country Panel Analysis Linking Self-Efficacy, LMX, and Organizational Pathways
AUTHORS: Corina Gudei; Rocsana Bucea-Manea-Țoniș; Oliva M D Martins; Larisa Mihoreanu;
PUBLISHED: 2026
AUTHORS: Corina Gudei; Rocsana Bucea-Manea-Țoniș; Oliva M D Martins; Larisa Mihoreanu;
PUBLISHED: 2026
4
TITLE: Ethical challenges using technology in sport competitions Full Text
AUTHORS: Bucea Manea Tonis, Rocsana; Paun, Dan G.; Coelho, Ana Sofia; Urdes, Laura; Mihoreanu, Larisa; Martins, Oliva M. D.;
PUBLISHED: 2025, SOURCE: INTANGIBLE CAPITAL, VOLUME: 21, ISSUE: 3
AUTHORS: Bucea Manea Tonis, Rocsana; Paun, Dan G.; Coelho, Ana Sofia; Urdes, Laura; Mihoreanu, Larisa; Martins, Oliva M. D.;
PUBLISHED: 2025, SOURCE: INTANGIBLE CAPITAL, VOLUME: 21, ISSUE: 3
5
TITLE: Nudging Consumer Behavior with Social Marketing in Portugal: Can Perception Have an Influence over Trying Insect-Based Food? Full Text
AUTHORS: Bucea Manea Tonis, Rocsana; Martins, Oliva M. D.; Urdes, Laura; Coelho, Ana Sofia; Simion, Violeta Elena;
PUBLISHED: 2023, SOURCE: INSECTS, VOLUME: 14, ISSUE: 6
AUTHORS: Bucea Manea Tonis, Rocsana; Martins, Oliva M. D.; Urdes, Laura; Coelho, Ana Sofia; Simion, Violeta Elena;
PUBLISHED: 2023, SOURCE: INSECTS, VOLUME: 14, ISSUE: 6
INDEXED IN: 
WOS
WOS6
TITLE: Nudging Consumer Behavior with Social Marketing in Portugal: Can Perception Have an Influence over Trying Insect-Based Food? Full Text
AUTHORS: Rocsana Bucea Manea Țoniș; Oliva D Martins; Laura Urdeș; Ana Sofia Coelho; Violeta-Elena Simion;
PUBLISHED: 2023, SOURCE: Insects, VOLUME: 14, ISSUE: 6
AUTHORS: Rocsana Bucea Manea Țoniș; Oliva D Martins; Laura Urdeș; Ana Sofia Coelho; Violeta-Elena Simion;
PUBLISHED: 2023, SOURCE: Insects, VOLUME: 14, ISSUE: 6
INDEXED IN: 
Scopus 
Handle
Scopus Handle7
TITLE: COMBAR COST EU. A mobile application proposal
AUTHORS: Dave Bartley; Tong Wang; Eric Morgan; Edwin Claerebout; Teresa Mateu; Oliva M Martins;
PUBLISHED: 2022, SOURCE: Combar combatting anthelmintic resistance in ruminants
AUTHORS: Dave Bartley; Tong Wang; Eric Morgan; Edwin Claerebout; Teresa Mateu; Oliva M Martins;
PUBLISHED: 2022, SOURCE: Combar combatting anthelmintic resistance in ruminants
INDEXED IN: Handle
Handle8
TITLE: Validação teórica em modelagem de equações estruturais aplicada ao Marketing Social
AUTHORS: Oliva M Martins; Henrique Marques; Ana T Marques; Ana S Coelho;
PUBLISHED: 2022, SOURCE: 15th RBGN Scientific Publication Workshop
AUTHORS: Oliva M Martins; Henrique Marques; Ana T Marques; Ana S Coelho;
PUBLISHED: 2022, SOURCE: 15th RBGN Scientific Publication Workshop
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Handle9
TITLE: Blockchain Technology Enhances Sustainable Higher Education Full Text
AUTHORS: Bucea Manea Tonis, R; Martins, OMD; Bucea Manea Tonis, R; Gheorghita, C; Kuleto, V; Ilic, MP; Simion, VE;
PUBLISHED: 2021, SOURCE: SUSTAINABILITY, VOLUME: 13, ISSUE: 22
AUTHORS: Bucea Manea Tonis, R; Martins, OMD; Bucea Manea Tonis, R; Gheorghita, C; Kuleto, V; Ilic, MP; Simion, VE;
PUBLISHED: 2021, SOURCE: SUSTAINABILITY, VOLUME: 13, ISSUE: 22
INDEXED IN: WOS
WOS10
TITLE: Monitoring of outdoor tourism demand. North of Portugal
AUTHORS: Oliva M Martins; Alcina Nunes; Ferreira, F. A.; Cláudia M Veloso; Sónia Santos; Alexandra I Correia; Manuel J Fonseca; Goretti Silva; Susana Rachão; Elvira Vieira; Paulo Carrança; Paula O Fernandes;
PUBLISHED: 2021, SOURCE: ICTR 2021 A Virtual Conference
AUTHORS: Oliva M Martins; Alcina Nunes; Ferreira, F. A.; Cláudia M Veloso; Sónia Santos; Alexandra I Correia; Manuel J Fonseca; Goretti Silva; Susana Rachão; Elvira Vieira; Paulo Carrança; Paula O Fernandes;
PUBLISHED: 2021, SOURCE: ICTR 2021 A Virtual Conference
INDEXED IN: Handle
Handle