Helena Maria Batista Alves
AuthID: R-000-5SX
81
TITLE: Development of a model to analyze HEI image: a case based on a private and a public university Full Text
AUTHORS: Alcaide Pulido, P; Alves, H; Gutierrez Villar, B;
PUBLISHED: 2017, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION, VOLUME: 27, ISSUE: 2
AUTHORS: Alcaide Pulido, P; Alves, H; Gutierrez Villar, B;
PUBLISHED: 2017, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION, VOLUME: 27, ISSUE: 2
82
TITLE: Film-induced tourism: a systematic literature review
AUTHORS: Cardoso, L; Estevao, C; Fernandes, C ; Alves, H;
PUBLISHED: 2017, SOURCE: TOURISM & MANAGEMENT STUDIES, VOLUME: 13, ISSUE: 3
AUTHORS: Cardoso, L; Estevao, C; Fernandes, C ; Alves, H;
PUBLISHED: 2017, SOURCE: TOURISM & MANAGEMENT STUDIES, VOLUME: 13, ISSUE: 3
83
TITLE: Does the Quality of Academic Life Matter for Students' Performance, Loyalty and University Recommendation? Full Text
AUTHORS: Eugenia Pedro; Leitão, João ; Helena Alves;
PUBLISHED: 2016, SOURCE: APPLIED RESEARCH IN QUALITY OF LIFE, VOLUME: 11, ISSUE: 1
AUTHORS: Eugenia Pedro; Leitão, João ; Helena Alves;
PUBLISHED: 2016, SOURCE: APPLIED RESEARCH IN QUALITY OF LIFE, VOLUME: 11, ISSUE: 1
84
TITLE: A mathematical model for the customer dynamics based on marketing policy Full Text
AUTHORS: Cesar M Silva; Silverio Rosa; Helena Alves; Pedro G Carvalho;
PUBLISHED: 2016, SOURCE: APPLIED MATHEMATICS AND COMPUTATION, VOLUME: 273
AUTHORS: Cesar M Silva; Silverio Rosa; Helena Alves; Pedro G Carvalho;
PUBLISHED: 2016, SOURCE: APPLIED MATHEMATICS AND COMPUTATION, VOLUME: 273
85
TITLE: Value co-creation: Concept and contexts of application and study Full Text
AUTHORS: Helena Alves; Cristina Fernandes ; Mario Raposo;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 5
AUTHORS: Helena Alves; Cristina Fernandes ; Mario Raposo;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 5
86
TITLE: Customer's operant resources effects on co-creation activities
AUTHORS: Alves, H; Ferreira, JJ; Fernandes, CI ;
PUBLISHED: 2016, SOURCE: JOURNAL OF INNOVATION & KNOWLEDGE, VOLUME: 1, ISSUE: 2
AUTHORS: Alves, H; Ferreira, JJ; Fernandes, CI ;
PUBLISHED: 2016, SOURCE: JOURNAL OF INNOVATION & KNOWLEDGE, VOLUME: 1, ISSUE: 2
87
TITLE: Conceptualizing social entrepreneurship: perspectives from the literature Full Text
AUTHORS: Ferreira, JJ; Fernandes, CI ; Peres Ortiz, M; Alves, H;
PUBLISHED: 2016, SOURCE: International Review on Public and Nonprofit Marketing
AUTHORS: Ferreira, JJ; Fernandes, CI ; Peres Ortiz, M; Alves, H;
PUBLISHED: 2016, SOURCE: International Review on Public and Nonprofit Marketing
88
TITLE: Social Media Marketing: A Literature Review and Implications Full Text
AUTHORS: Alves, H; Fernandes, C ; Raposo, M;
PUBLISHED: 2016, SOURCE: PSYCHOLOGY & MARKETING, VOLUME: 33, ISSUE: 12
AUTHORS: Alves, H; Fernandes, C ; Raposo, M;
PUBLISHED: 2016, SOURCE: PSYCHOLOGY & MARKETING, VOLUME: 33, ISSUE: 12
89
TITLE: Corporate social responsibility and cause-related marketing in school sports events: Assessing consumption decisions of external stakeholders
AUTHORS: Ramos, A; Alves, H; Leitão, João ;
PUBLISHED: 2016, SOURCE: Developments in Corporate Governance and Responsibility, VOLUME: 10
AUTHORS: Ramos, A; Alves, H; Leitão, João ;
PUBLISHED: 2016, SOURCE: Developments in Corporate Governance and Responsibility, VOLUME: 10
90
TITLE: Impact of tacit knowledge on customer loyalty Full Text
AUTHORS: Pereira, CAB; Alves, HMB; Ferreira, JJM ;
PUBLISHED: 2016, SOURCE: SERVICE INDUSTRIES JOURNAL, VOLUME: 36, ISSUE: 15-16
AUTHORS: Pereira, CAB; Alves, HMB; Ferreira, JJM ;
PUBLISHED: 2016, SOURCE: SERVICE INDUSTRIES JOURNAL, VOLUME: 36, ISSUE: 15-16
