Joerg Henseler
AuthID: R-002-F2F
51
TITLE: PLS path modeling - a confirmatory approach to study tourism technology and tourist behavior
AUTHORS: Tobias Mueller; Florian Schuberth; Jorg Henseler;
PUBLISHED: 2018, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 9, ISSUE: 3
AUTHORS: Tobias Mueller; Florian Schuberth; Jorg Henseler;
PUBLISHED: 2018, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 9, ISSUE: 3
INDEXED IN: 
WOS
WOS52
TITLE: "Brand play" versus "Brand attack": the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists
AUTHORS: Samuel Kristal; Carsten Baumgarth; Jorg Henseler;
PUBLISHED: 2018, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 27, ISSUE: 3
AUTHORS: Samuel Kristal; Carsten Baumgarth; Jorg Henseler;
PUBLISHED: 2018, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 27, ISSUE: 3
INDEXED IN: WOS
WOS53
TITLE: Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling
AUTHORS: Jorg Henseler;
PUBLISHED: 2017, SOURCE: JOURNAL OF ADVERTISING, VOLUME: 46, ISSUE: 1
AUTHORS: Jorg Henseler;
PUBLISHED: 2017, SOURCE: JOURNAL OF ADVERTISING, VOLUME: 46, ISSUE: 1
INDEXED IN: WOS
WOS54
TITLE: Testing measurement invariance of composites using partial least squares
AUTHORS: Jorg Henseler; Christian M Ringle; Marko Sarstedt;
PUBLISHED: 2016, SOURCE: INTERNATIONAL MARKETING REVIEW, VOLUME: 33, ISSUE: 3
AUTHORS: Jorg Henseler; Christian M Ringle; Marko Sarstedt;
PUBLISHED: 2016, SOURCE: INTERNATIONAL MARKETING REVIEW, VOLUME: 33, ISSUE: 3
55
TITLE: Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE)
AUTHORS: Samuel Kristal; Carsten Baumgarth; Carolin Behnke; Joerg Henseler;
PUBLISHED: 2016, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 25, ISSUE: 3
AUTHORS: Samuel Kristal; Carsten Baumgarth; Carolin Behnke; Joerg Henseler;
PUBLISHED: 2016, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 25, ISSUE: 3
56
TITLE: Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section Full Text
AUTHORS: Gabriel C Cepeda Carrion; Jorg Henseler; Christian M Ringle; Jose L Luis Roldan;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 10
AUTHORS: Gabriel C Cepeda Carrion; Jorg Henseler; Christian M Ringle; Jose L Luis Roldan;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 10
INDEXED IN: WOS
WOS57
TITLE: Introducing new products that affect consumer privacy: A mediation model Full Text
AUTHORS: Caroline Lancelot Miltgen; Jorg Henseler; Carsten Gelhard; Ales Popovic;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 10
AUTHORS: Caroline Lancelot Miltgen; Jorg Henseler; Carsten Gelhard; Ales Popovic;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 69, ISSUE: 10
INDEXED IN: WOS 
CrossRef
WOS CrossRef58
TITLE: Guest editorial
AUTHORS: Henseler, J;
PUBLISHED: 2016, SOURCE: Industrial Management and Data Systems, VOLUME: 116, ISSUE: 9
AUTHORS: Henseler, J;
PUBLISHED: 2016, SOURCE: Industrial Management and Data Systems, VOLUME: 116, ISSUE: 9
INDEXED IN: 
Scopus
Scopus59
TITLE: Special issue on using partial least squares (PLS) in industrial management
AUTHORS: Jorg Henseler;
PUBLISHED: 2016, SOURCE: INDUSTRIAL MANAGEMENT & DATA SYSTEMS, VOLUME: 116, ISSUE: 9
AUTHORS: Jorg Henseler;
PUBLISHED: 2016, SOURCE: INDUSTRIAL MANAGEMENT & DATA SYSTEMS, VOLUME: 116, ISSUE: 9
INDEXED IN: WOS
WOS60
TITLE: A new criterion for assessing discriminant validity in variance-based structural equation modeling Full Text
AUTHORS: Henseler, J; Ringle, CM; Sarstedt, M;
PUBLISHED: 2015, SOURCE: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, VOLUME: 43, ISSUE: 1
AUTHORS: Henseler, J; Ringle, CM; Sarstedt, M;
PUBLISHED: 2015, SOURCE: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, VOLUME: 43, ISSUE: 1
