21
TITLE: Electronic games as a touristic promotional tool
AUTHORS: Fábia Esteves; Pedro Quelhas Brito ;
PUBLISHED: 2020, SOURCE: Handbook of Research on Resident and Tourist Perspectives on Travel Destinations
INDEXED IN: Scopus CrossRef: 2
IN MY: ORCID
22
TITLE: To what extent are digital influencers creative?  Full Text
AUTHORS: Sette, G; Brito, PQ ;
PUBLISHED: 2020, SOURCE: CREATIVITY AND INNOVATION MANAGEMENT, VOLUME: 29, ISSUE: S1
INDEXED IN: Scopus WOS CrossRef: 18
IN MY: ORCID
23
TITLE: What kind of emotions do emoticons communicate?
AUTHORS: Brito, PQ ; Tones, S; Fernandes, J ;
PUBLISHED: 2020, SOURCE: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, VOLUME: 32, ISSUE: 7
INDEXED IN: Scopus WOS CrossRef: 14
IN MY: ORCID
24
TITLE: “I See Myself, Therefore I Purchase”: Factors Influencing Consumer Attitudes Towards m-Commerce AR Apps
AUTHORS: Mafalda Teles Roxo ; Pedro Quelhas Brito ;
PUBLISHED: 2020, SOURCE: Augmented Reality and Virtual Reality - Progress in IS
INDEXED IN: CrossRef: 1
IN MY: ORCID
25
TITLE: An Exploratory Study on Children’s Word-of-Mouth Communication
AUTHORS: Barbosa, B ; Brito, PQ ;
PUBLISHED: 2019, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
INDEXED IN: Scopus CrossRef
IN MY: ORCID
26
TITLE: Consumer attitude towards sales promotion techniques: a multi-country study
AUTHORS: Fam, K; Brito, PQ ; Gadekar, M; Richard, JE; Jargal, U; Liu, WC;
PUBLISHED: 2019, SOURCE: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, VOLUME: 31, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 38
IN MY: ORCID
27
TITLE: Mediating model of brand equity and its application
AUTHORS: Raut, UR; Pawar, PA; Brito, PQ ; Sisodia, GS;
PUBLISHED: 2019, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 23, ISSUE: 2
INDEXED IN: Scopus CrossRef: 10
IN MY: ORCID
28
TITLE: Shopping Centre Patronage: Situational Factors Against Affect  Full Text
AUTHORS: Brito, PQ ; McGoldrick, PJ; Raut, UR;
PUBLISHED: 2019, SOURCE: VISION-THE JOURNAL OF BUSINESS PERSPECTIVE, VOLUME: 23, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID
29
TITLE: Augmented reality trends to the field of business and economics: A review of 20 years of research
AUTHORS: Roxo, MT ; Brito, PQ ;
PUBLISHED: 2018, SOURCE: Asian Journal of Business Research, VOLUME: 8, ISSUE: 2
INDEXED IN: Scopus CrossRef: 17
IN MY: ORCID
30
TITLE: Augmented reality versus conventional interface: Is there any difference in effectiveness?  Full Text
AUTHORS: Brito, PQ ; Stoyanova, J; Coelho, A ;
PUBLISHED: 2018, SOURCE: MULTIMEDIA TOOLS AND APPLICATIONS, VOLUME: 77, ISSUE: 6
INDEXED IN: Scopus WOS DBLP CrossRef: 22
IN MY: ORCID
Page 3 of 7. Total results: 62.