Rita Miguel Ramos Dias Coelho do Vale


AuthID: R-000-R0B

Confirmed Publications: 17



11
TITLE: The impact of private labels on consumer store loyalty: An integrative perspective  Full Text
AUTHORS: Rita Coelho do Vale ; Pedro Verga Matos ; Jorge Caiado ;
PUBLISHED: 2016, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 28
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
12
TITLE: The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study
AUTHORS: do Vale, RC ; Matos, PV;
PUBLISHED: 2016, SOURCE: 3rd International Conference on Advances in National Brand and Private Label Marketing in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
13
TITLE: Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
AUTHORS: Rita Coelho do Vale ; Pedro Verga Matos; Jorge Caiado ;
PUBLISHED: 2015, SOURCE: 2nd International Conference on Research on National Brand and Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
INDEXED IN: WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
14
TITLE: Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
AUTHORS: Matos, PV; do Vale, RC ;
PUBLISHED: 2015, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
15
TITLE: The impact of copycat packaging strategies on the adoption of private labels
AUTHORS: Rita Coelho do Vale ; Pedro Verga Matos ;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
16
TITLE: The Market Power of Private Labels- Retailer’s Brand and Industry Effect
AUTHORS: Matos, PV; do Vale, RC ;
PUBLISHED: 2015, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
17
TITLE: Flying under the radar: Perverse package size effects on consumption self-regulation  Full Text
AUTHORS: Rita Coelho do Vale ; Rik Pieters; Marcel Zeelenberg;
PUBLISHED: 2008, SOURCE: JOURNAL OF CONSUMER RESEARCH, VOLUME: 35, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 2 of 2. Total results: 17.

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