Rita Miguel Ramos Dias Coelho do Vale
AuthID: R-000-R0B
1
TITLE: Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2017, SOURCE: 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2017, SOURCE: 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
2
TITLE: Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2017, SOURCE: 4th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2017 in Springer Proceedings in Business and Economics
AUTHORS: do Vale, RC; Matos, PV;
PUBLISHED: 2017, SOURCE: 4th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2017 in Springer Proceedings in Business and Economics
INDEXED IN: 
Scopus
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ORCID
ORCID3
TITLE: Does packaging matter? Private labels' dress codes and consumer choice
AUTHORS: do Vale, RC; Matos, PV ;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
AUTHORS: do Vale, RC; Matos, PV ;
PUBLISHED: 2016, SOURCE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID4
TITLE: Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
AUTHORS: do Vale, RC; Matos, PV; Caiado, J ;
PUBLISHED: 2015, SOURCE: 2nd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2015 in Springer Proceedings in Business and Economics
AUTHORS: do Vale, RC; Matos, PV; Caiado, J ;
PUBLISHED: 2015, SOURCE: 2nd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2015 in Springer Proceedings in Business and Economics
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID5
TITLE: Divided knowledge on small and medium-sized towns
AUTHORS: Dentinho, TP; Coelho, RD; Coelho, JD;
PUBLISHED: 2013, SOURCE: Towns in a Rural World
AUTHORS: Dentinho, TP; Coelho, RD; Coelho, JD;
PUBLISHED: 2013, SOURCE: Towns in a Rural World
INDEXED IN: Scopus
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ORCID