11
TITLE: Um “Mapa Estratégico” para o Marketing
AUTHORS: António Pimenta da Gama; Joaquim A Casaca ;
PUBLISHED: 2020, SOURCE: Innovar, VOLUME: 30, ISSUE: 77
INDEXED IN: CrossRef
12
TITLE: The balanced scorecard approach in evaluating the marketing function
AUTHORS: Da Gama, AP; Casaca, JA ;
PUBLISHED: 2019, SOURCE: International Journal of Business Excellence, VOLUME: 19, ISSUE: 2
INDEXED IN: Scopus CrossRef
13
TITLE: The balanced scorecard approach in evaluating the marketing function.
AUTHORS: António Pimenta Da Gama; Joaquim A Casaca ;
PUBLISHED: 2019, SOURCE: International Journal of Business Excellence, VOLUME: 1, ISSUE: 1
INDEXED IN: CrossRef
Page 2 of 2. Total results: 13.