Joaquim António Aurélio Casaca


AuthID: R-000-RW1

Confirmed Publications: 22



1
TITLE: Authenticity in Marketing Strategies. A Comparison Between Human and AI-Created Promotional Campaigns
AUTHORS: Joaquim A Casaca ; Frederico S Caetano; Luís P Miguel;
PUBLISHED: 2026, SOURCE: Advances in Computational Intelligence and Robotics - AI Utilization for Marketing Content Creation
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
2
TITLE: Adoption Drivers of Intelligent Virtual Assistants in Banking: Rethinking the Artificial Intelligence Banker
AUTHORS: Ramos, Rui; Casaca, Joaquim ; Patricio, Rui;
PUBLISHED: 2025, SOURCE: COMPUTERS, VOLUME: 14, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
3
TITLE: Brand Loyalty and Generations X, Y, Z
AUTHORS: Albérico Travassos Rosário; Joaquim A. Casaca ;
PUBLISHED: 2025, SOURCE: Journal of Ecohumanism, VOLUME: 4, ISSUE: 2
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
4
TITLE: Consumer Behavior in Online Retail
AUTHORS: Albérico Travassos Rosário; Joaquim Casaca ;
PUBLISHED: 2025, SOURCE: WSEAS Transactions on Business and Economics, VOLUME: 22
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
5
TITLE: Do Robots Sound Human Enough? Exploring Human Gender and Tone in Shaping Empathy Towards Social Robots
AUTHORS: Pires, Goncalo Andrade; Morgado, Mafalda; Casaca, Joaquim ; Ayanoglu, Hande; Duarte, Emilia ;
PUBLISHED: 2025, SOURCE: 27th International Conference on Human-Computer Interaction, HCII-HCII in HUMAN-COMPUTER INTERACTION, HCI 2025, PT IV, VOLUME: 15769
INDEXED IN: WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
6
TITLE: Legitimizing design thinking: Addressing barriers to corporate adoption
AUTHORS: Mariana Passadouro; Rui Patrício; Joaquim Casaca ;
PUBLISHED: 2025, SOURCE: Design+
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
7
8
TITLE: The Effects of Commitment on Relationship Marketing
AUTHORS: Albérico Travassos Rosário; Joaquim Casaca ;
PUBLISHED: 2025, SOURCE: WSEAS Transactions on Business and Economics, VOLUME: 22
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
9
TITLE: How Artificial Intelligence Can Leverage Relationship Marketing Strategies
AUTHORS: Albérico Travassos Rosário; Joaquim Casaca ;
PUBLISHED: 2024, SOURCE: Leveraging AI for Effective Digital Relationship Marketing
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
10
TITLE: Neuroscience Applied to Economics and Marketing: A bibliometric Review of the Literature
AUTHORS: Leandro F Pereira; Nalalia Teixeira; Sérgio Vinhas Da Silva; Joaquim A Casaca ; Rui Vinhas Da Silva;
PUBLISHED: 2024, SOURCE: International Journal of Business Innovation and Research, VOLUME: 1, ISSUE: 1
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 1 of 3. Total results: 22.

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