José Paulo Neves Correia Marques Santos


AuthID: R-001-H5Z

Confirmed Publications: 18



11
TITLE: The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten
AUTHORS: Marques dos Santos, José Paulo ; Ferreira, H; Reis, J; Prata, D; Simões, SP; Borges, ID;
PUBLISHED: 2020, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2019 in Smart Innovation, Systems and Technologies, VOLUME: 167
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID
12
TITLE: Neural imprints of national brands versus own-label brands
AUTHORS: Marques dos Santos, José Paulo ; Martins, M; Ferreira, HA; Ramalho, J; Seixas, D;
PUBLISHED: 2016, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 25, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 15
IN MY: ORCID
13
TITLE: Decision-“making” or how decisions emerge in a cyclic automatic process, parsimoniously modulated by reason
AUTHORS: Marques dos Santos, José Paulo ; Moutinho, L;
PUBLISHED: 2015, SOURCE: The Routledge Companion to Consumer Behavior Analysis
INDEXED IN: Scopus
IN MY: ORCID
14
TITLE: Mind reading: Hitting cognition by using ANNs to analyze fMRI data in a paradigm exempted from motor responses
AUTHORS: Marques dos Santos, José Paulo ; Moutinho, L; Castelo Branco, M;
PUBLISHED: 2014, SOURCE: International Workshop on Artificial Neural Networks and Intelligent Information Processing, ANNIIP 2014 - In Conjuction with the International Conference on Informatics in Control, Automation and Robotics, ICINCO 2014 in Proceedings of the International Workshop on Artificial Neural Networks and Intelligent Information Processing, ANNIIP 2014 - In Conjunction with ICINCO 2014
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID
15
TITLE: Neural correlates of the emotional and symbolic content of brands: A neuroimaging study  Full Text
AUTHORS: Marques dos Santos, José Paulo ; Luiz Moutinho; Daniela Seixas; Sofia Brandão;
PUBLISHED: 2012, SOURCE: Journal of Customer Behaviour - J. Cust. Behav., VOLUME: 11, ISSUE: 1
INDEXED IN: CrossRef: 7
IN MY: ORCID
16
TITLE: Neuroscience in branding: A functional magnetic resonance imaging study on brands implicit and explicit impressions
AUTHORS: Marques dos Santos, José Paulo ; Seixas, D ; Brandao, S; Moutinho, L;
PUBLISHED: 2012, SOURCE: Journal of Brand Management, VOLUME: 19, ISSUE: 9
INDEXED IN: Scopus CrossRef: 10
IN MY: ORCID
17
TITLE: Investigating the role of the ventromedial prefrontal cortex in the assessment of brands  Full Text
AUTHORS: Marques dos Santos, José Paulo ; Daniela Seixas ; Sofia Brandao; Luiz Moutinho;
PUBLISHED: 2011, SOURCE: FRONTIERS IN NEUROSCIENCE, VOLUME: 5, ISSUE: JUN
INDEXED IN: Scopus WOS CrossRef: 25
IN MY: ORCID
18
TITLE: Tackling the cognitive processes that underlie brands' assessments using artificial neural networks and whole brain fMRI acquisitions
AUTHORS: Marques dos Santos, José Paulo ; Moutinho, L;
PUBLISHED: 2011, SOURCE: International Workshop on Pattern Recognition in NeuroImaging, PRNI 2011 in Proceedings - International Workshop on Pattern Recognition in NeuroImaging, PRNI 2011
INDEXED IN: Scopus CrossRef: 3
IN MY: ORCID
Page 2 of 2. Total results: 18.

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