The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten

AuthID
 P-00R-GFH
6
Author(s)
Ferreira, H
·
Reis, J
·
Prata, D
·
Simões, SP
·
Borges, ID
4
Editor(s)
Rocha,A;Reis,JL;Peter,MK;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2020
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 167, Pages: 202-218
Conference
International Conference on Marketing and Technologies, Icmarktech 2019, Date: 27 November 2019 through 29 November 2019
Indexing
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85076945945
Source Identifiers
ISSN: 2190-3018
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