Isabel Maria Machado Oliveira


AuthID: R-002-1BE

Confirmed Publications: 38



11
TITLE: From personalisation to satisfaction: New communication strategies in web marketing. New Communication Strategies in Web Marketing
AUTHORS: Jorge Figueiredo; Isabel Oliveira ; Sérgio Silva; Margarida Pocinho ; António Cardoso ; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
12
TITLE: Motivating Students for Success: a Review of New Projects in Teaching Based on STEM Education
AUTHORS: Maria Cunha; Jorge Figueiredo; Isabel Oliveira ; Manuel Maçães;
PUBLISHED: 2024, SOURCE: Economics: time realities, VOLUME: 1, ISSUE: 71
INDEXED IN: CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
13
TITLE: REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY
AUTHORS: Maria Nascimento Cunha; Manuel Sousa Pereira ; António Cardoso; Jorge Figueiredo; Isabel Oliveira ;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 53, ISSUE: 2
INDEXED IN: Scopus CrossRef: 14 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
14
TITLE: REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS  Full Text
AUTHORS: Maria Nascimento Cunha; Manuel Sousa Pereira ; António Cardoso; Jorge Figueiredo; Isabel Oliveira ;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 55, ISSUE: 3
INDEXED IN: Scopus CrossRef: 14 Unpaywall
IN MY: ORCID
15
TITLE: The Explanatory Factors of Capital Structure: Empirical Study of Textile Sector Companies in Portugal
AUTHORS: Isabel Oliveira ; Jorge Figueiredo ; Maria José Faria ;
PUBLISHED: 2024, SOURCE: Information systems engineering and management
INDEXED IN: CrossRef Unpaywall
IN MY: ORCID
16
TITLE: The Influence of Digital Influencers on Generation Y's Adoption of Fintech Banking Services in Brazil  Full Text
AUTHORS: Cardoso, Antonio ; Manuel Sousa Pereira ; Silva, Amandio; Souza, Andre; Oliveira, Isabel ; Figueiredo, Jorge;
PUBLISHED: 2024, SOURCE: SUSTAINABILITY, VOLUME: 16, ISSUE: 21
INDEXED IN: Scopus WOS CrossRef: 9 Unpaywall
IN MY: ORCID
17
TITLE: A EXPRESSÃO DRAMÁTICA NA FORÇA DE VENDAS
AUTHORS: Jorge Figueiredo ; Antônio Cardoso ; Isabel Oliveira ; Manuel Sousa Pereira ; Maria Nascimento;
PUBLISHED: 2023, SOURCE: Human reflections: the society essays
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
18
TITLE: Artificial intelligence in relational marketing practice: CRM as a loyalty strategy. CRM as a Loyalty Strategy
AUTHORS: Jorge Figueiredo; Isabel Oliveira ; Sérgio Silva; Margarida Pocinho ; António Cardoso ; Manuel Sousa Pereira ;
PUBLISHED: 2023, SOURCE: The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
19
TITLE: Empirical evidence of the parent company's influence on spin-off: from creation to performance
AUTHORS: Oliveira, I ; Figueiredo, J; Cardoso, A ; Cunha, MN;
PUBLISHED: 2023, SOURCE: International Review of Economics, VOLUME: 70, ISSUE: 3
INDEXED IN: Scopus CrossRef: 3
IN MY: ORCID | CIÊNCIAVITAE
20
TITLE: Entrepreneurship in Natural Cosmetics Distribution Logistics Channels in Brazil: Analysis of the entrepreneurial profile of Bothânico Hair
AUTHORS: António Cardoso; Antônio Mendes; Manuel Sousa Pereira ; Jorge Figueiredo ; Isabel Oliveira ;
PUBLISHED: 2023, SOURCE: Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, VOLUME: 1, ISSUE: 1
INDEXED IN: Scopus CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
Page 2 of 4. Total results: 38.

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