Joaquim Fernando Monteiro Pratas


AuthID: R-000-7HP

Confirmed Publications: 62



1
TITLE: How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics
AUTHORS: Teresa Sofia Amorim Lopes; Rui Carreira; Vera Silva Carlos; Rui Humberto Pereira; Alves, C.; Joaquim Pratas ; Marques dos Santos, José Paulo ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
2
TITLE: Retail Chatbots’ Main Themes and Research over Time: A Bibliometric and Content Analysis
AUTHORS: Joaquim Pratas ; Carla Amorim; Zaila Oliveira; Vera Carlos; José Luís Reis;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
3
TITLE: Subscription Retailing Research Evolution Analysis Using Bibliometric Indicators and Content Analysis
AUTHORS: Joaquim Pratas ; Carla Amorim; José Luís Reis ;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
4
TITLE: The use of social media: Influence of content marketing for Brazilian health industry SMEs
AUTHORS: Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas ;
PUBLISHED: 2024, SOURCE: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
5
TITLE: Measuring the Impacts of Smart Retailing Technologies Pilot Implementation - Proposal Framework
AUTHORS: Joaquim Pratas ; Carla Amorim; José Luís Reis;
PUBLISHED: 2023, SOURCE: 23.a Conferencia da Associacao Portuguesa de Sistemas de Informacao, CAPSI 2023 - 23rd Conference of the Portuguese Association for Information Systems, CAPSI 2023 in Atas da Conferencia da Associacao Portuguesa de Sistemas de Informacao
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
6
TITLE: Metaverse and Digital Twins. An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews
AUTHORS: Joaquim Monteiro Pratas ;
PUBLISHED: 2023, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
7
TITLE: Metaverse and digital twins: An opportunity to increase retailers' profitability? An exploratory research using nike case study and retail managers' in-depth interviews
AUTHORS: Joaquim Monteiro Pratas ;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
8
TITLE: QR Codes Research in Marketing: A Bibliometric and Content Analysis
AUTHORS: Pratas, J ; Oliveira, Z;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef: 3
IN MY: ORCID | CIÊNCIAVITAE
9
TITLE: The Use of Social Media. Influence of Content Marketing for Brazilian Health Industry SMEs
AUTHORS: Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas ;
PUBLISHED: 2023, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Connecting With Consumers Through Effective Personalization and Programmatic Advertising
INDEXED IN: CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
10
TITLE: Consumer Research Shopping and Buying Behaviors in Sports Footwear Omni-Channel Retailing: A Conceptual Model
AUTHORS: Pratas, Joaquim ; Amorim, Carla;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2021, VOL 2, VOLUME: 280
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
Page 1 of 7. Total results: 62.

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