Joaquim Fernando Monteiro Pratas
AuthID: R-000-7HP
1
TITLE: Analysis of the Impact of Metaverse on the Retailer's Brand Perceptions. The Example of Nike With Nikeland
AUTHORS: Joaquim Monteiro Pratas; Gabriel Dias Moreira; João Guilherme Garcez; Ivan Simões; Leonardo Roberto Neves Andrade; João Miguel Da Silva Martins;
PUBLISHED: 2025, SOURCE: Cases on Metaverse and Consumer Experiences
AUTHORS: Joaquim Monteiro Pratas; Gabriel Dias Moreira; João Guilherme Garcez; Ivan Simões; Leonardo Roberto Neves Andrade; João Miguel Da Silva Martins;
PUBLISHED: 2025, SOURCE: Cases on Metaverse and Consumer Experiences
2
TITLE: A Thorough Study of European Union’s Online Media Platforms: What Is EU’s State of Things?
AUTHORS: Cláudio Matos; Vera Silva Carlos; Joaquim Pratas;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
AUTHORS: Cláudio Matos; Vera Silva Carlos; Joaquim Pratas;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 393
3
TITLE: Impact of Humanized and Humorous Content on Social Media for Brand Metrics
AUTHORS: Joaquim Pratas; Ana Sofia Gonçalves;
PUBLISHED: 2025, SOURCE: 12th European Conference on Social Media, ECSM 2025 in Proceedings of the 12th European Conference on Social Media, ECSM 2025, VOLUME: 12, ISSUE: 1
AUTHORS: Joaquim Pratas; Ana Sofia Gonçalves;
PUBLISHED: 2025, SOURCE: 12th European Conference on Social Media, ECSM 2025 in Proceedings of the 12th European Conference on Social Media, ECSM 2025, VOLUME: 12, ISSUE: 1
INDEXED IN: 
Scopus 
CrossRef
Scopus CrossRef4
TITLE: Tech Troubles: Analyzing the Impact of In-Store Technology Failures on Customer Reactions
AUTHORS: Joaquim Pratas; Maria Antónia Rodrigues; Maria Amélia Carvalho; Paulo Jorge Gonçalves; Rui Humberto Pereira;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
AUTHORS: Joaquim Pratas; Maria Antónia Rodrigues; Maria Amélia Carvalho; Paulo Jorge Gonçalves; Rui Humberto Pereira;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
5
TITLE: Decoding Loyalty: Analyzing the Relationship Between Consumer Motivations to Adhere and Key Features Driving Ongoing Participation in Loyalty Programs
AUTHORS: Joaquim Pratas; Zaila Oliveira; Sara Teixeira; Sandrina Teixeira;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
AUTHORS: Joaquim Pratas; Zaila Oliveira; Sara Teixeira; Sandrina Teixeira;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
6
TITLE: Dual Influences: The Impact of Online and Offline Information Sources on Customer Services Interactions with Companies
AUTHORS: Joaquim Pratas; Carla Amorim; José Luis Reis; Marques dos Santos, José Paulo; Teresa Sofia Amorim Lopes;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
AUTHORS: Joaquim Pratas; Carla Amorim; José Luis Reis; Marques dos Santos, José Paulo; Teresa Sofia Amorim Lopes;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 439
7
TITLE: Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (VR/AR)
AUTHORS: Joaquim Pratas; Marques dos Santos, José Paulo; Pedro Quelhas Brito;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 438 SIST
AUTHORS: Joaquim Pratas; Marques dos Santos, José Paulo; Pedro Quelhas Brito;
PUBLISHED: 2025, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2024 in Smart Innovation, Systems and Technologies, VOLUME: 438 SIST
8
TITLE: Insights into recombination channels in a CVT grown ZnSe single crystal
AUTHORS: Kannappan, P; Falcao, BP; Asokan, K; Leitao, JP; Dhanasekaran, R;
PUBLISHED: 2022, SOURCE: APPLIED PHYSICS A-MATERIALS SCIENCE & PROCESSING, VOLUME: 128, ISSUE: 2
AUTHORS: Kannappan, P; Falcao, BP; Asokan, K; Leitao, JP; Dhanasekaran, R;
PUBLISHED: 2022, SOURCE: APPLIED PHYSICS A-MATERIALS SCIENCE & PROCESSING, VOLUME: 128, ISSUE: 2
INDEXED IN: Scopus 
WOS
Scopus WOS9
TITLE: Nanomaterials in cancer: Reviewing the combination of hyperthermia and triggered chemotherapy Full Text
AUTHORS: Ribeiro, P. Tiago; Moreira, J. Agostinho ; Monterio, J. Fernando; Laranjeira, S. Marta;
PUBLISHED: 2022, SOURCE: JOURNAL OF CONTROLLED RELEASE, VOLUME: 347
AUTHORS: Ribeiro, P. Tiago; Moreira, J. Agostinho ; Monterio, J. Fernando; Laranjeira, S. Marta;
PUBLISHED: 2022, SOURCE: JOURNAL OF CONTROLLED RELEASE, VOLUME: 347
10
TITLE: Preparation of biological samples for microplastic identification by Nile Red Full Text
AUTHORS: Prata, JC; Sequeira, IF; Monteiro, SS; Silva, ALP; da Costa, JP; Dias Pereira, P ; Fernandes, AJS; da Costa, FM; Duarte, AC; Rocha Santos, T;
PUBLISHED: 2021, SOURCE: SCIENCE OF THE TOTAL ENVIRONMENT, VOLUME: 783
AUTHORS: Prata, JC; Sequeira, IF; Monteiro, SS; Silva, ALP; da Costa, JP; Dias Pereira, P ; Fernandes, AJS; da Costa, FM; Duarte, AC; Rocha Santos, T;
PUBLISHED: 2021, SOURCE: SCIENCE OF THE TOTAL ENVIRONMENT, VOLUME: 783
