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TITLE: Influence marketing on social media: The reputation change after a corporate or referral brand crisis
AUTHORS: Ângela Cunha; Beatriz Casais ;
PUBLISHED: 2024, SOURCE: The Impact of Digitalization on Current Marketing Strategies
INDEXED IN: Scopus CrossRef
12
TITLE: Longitudinal perceptions of gamified loyalty programs (GLPs): a mix of slot machines and entertainment toys
AUTHORS: Lopes, Jose Varela; Casais, Beatriz ;
PUBLISHED: 2024, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
INDEXED IN: Scopus WOS CrossRef
13
TITLE: Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts  Full Text
AUTHORS: Beatriz Casais ; Mariana Sarmento; Juliana Fernandes;
PUBLISHED: 2024, SOURCE: Journal of Relationship Marketing
INDEXED IN: Scopus CrossRef
14
TITLE: Virtual reality and augmented reality applications and their effect on tourist engagement: a hybrid review
AUTHORS: Wajdy Omran ; Ramos, Ricardo F.; Casais, Beatriz ;
PUBLISHED: 2024, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 15, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef: 5 Unpaywall
15
TITLE: Barriers to volunteering in the field of intellectual disability: a cluster analysis  Full Text
AUTHORS: Cruz, Soraia; Ferreira, Marisa Roriz ; Borges, Ana ; Casais, Beatriz ;
PUBLISHED: 2023, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 20, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef
16
TITLE: Barriers to volunteering in the field of intellectual disability: a cluster analysis  Full Text
AUTHORS: Cruz, Soraia; Ferreira, Marisa Roriz; Borges, Ana; Casais, Beatriz ;
PUBLISHED: 2023, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 20, ISSUE: 2
INDEXED IN: WOS
17
TITLE: Barriers to volunteering in the field of intellectual disability: a cluster analysis (Aug, 10.1007/s12208-022-00343-5, 2022)  Full Text
AUTHORS: Cruz, Soraia; Ferreira, Marisa Roriz ; Borges, Ana ; Casais, Beatriz ;
PUBLISHED: 2023, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 20, ISSUE: 2
INDEXED IN: Scopus WOS
19
TITLE: Cosmopolitan tourists in P2P accommodation: An exploratory study of online reviews on airbnb
AUTHORS: Casais, Beatriz ; Cardoso, Catarina;
PUBLISHED: 2023, SOURCE: TOURISM AND HOSPITALITY RESEARCH
INDEXED IN: Scopus WOS CrossRef
20
TITLE: Healthvertising on Food Packaging and Its Impact on Consumers: A Systematic Literature Review
AUTHORS: Ângela Lima de Sousa; Beatriz Casais ; Ana Maria Soares;
PUBLISHED: 2023, SOURCE: Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector - Springer Proceedings in Business and Economics
INDEXED IN: CrossRef
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