Beatriz da Graça Luz Casais


AuthID: R-002-SRM

Publications Requiring Validation

1
TITLE: Generation Z’s Preferences for Direct Marketing: A Comparative Study of E-mail, Mobile Instant Messaging (MIM), and SMS Marketing
AUTHORS: Carolina Magalhães; Beatriz Casais;
PUBLISHED: 2025, SOURCE: Smart Innovation, Systems and Technologies - Marketing and Smart Technologies
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE

footer slogan

Useful Links

Get Help

© 2025 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service