Beatriz da Graça Luz Casais


AuthID: R-002-SRM

Confirmed Publications: 90



11
TITLE: Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram
AUTHORS: Jacob, Diego; Casais, Beatriz ; Azevedo, Antonio;
PUBLISHED: 2025, SOURCE: JOURNAL OF CREATIVE COMMUNICATIONS
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
12
TITLE: The 'Insta' effect on the intention to visit a destination: a case for conspicuous consumption?
AUTHORS: Soares, Ana Maria; Casais, Beatriz ; Calvo Porral, Cristina; Oliveira, Adriana;
PUBLISHED: 2025, SOURCE: TOURISM & MANAGEMENT STUDIES, VOLUME: 21, ISSUE: 2
INDEXED IN: Scopus WOS
13
TITLE: AUDIT INDEPENDENCE AND CUSTOMER RELATIONSHIP MARKETING: AN ETHICAL CONFLICT OR AN ETHICAL MUTUAL EFFECT?
AUTHORS: Martins, Gabriel G.; Casais, Beatriz ;
PUBLISHED: 2024, SOURCE: JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT, VOLUME: 25, ISSUE: 6
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
14
TITLE: Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands
AUTHORS: Pereira, Diana; Silva, Joaquim; Casais, Beatriz ;
PUBLISHED: 2024, SOURCE: JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING
INDEXED IN: Scopus WOS CrossRef: 3
IN MY: ORCID | CIÊNCIAVITAE
15
TITLE: Digital Marketing in Nonprofit Organizations: Conceptual Background and Recommendations for Practitioners
AUTHORS: Inês Veiga Pereira; Beatriz Casais ; Inês Mendes;
PUBLISHED: 2024, SOURCE: Digital Marketing
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
16
TITLE: Editorial Emerging Technologies and Innovation for Digital Economy and Transformation
AUTHORS: Rim Jallouli; Mohamed Anis Bach Tobji; Ana Maria Soares; Beatriz Casais ; Meriam Belkhir;
PUBLISHED: 2024, SOURCE: Journal of Telecommunications and the Digital Economy, VOLUME: 12, ISSUE: 1
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
17
TITLE: Implementing the Quadruple Helix towards Social Innovation: The Case of the Human Power Hub, Braga, Portugal
AUTHORS: Beatriz Casais ; Ana Maria Soares;
PUBLISHED: 2024, SOURCE: Palgrave Studies of Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business, VOLUME: Part F3311
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
18
TITLE: Influence marketing on social media: The reputation change after a corporate or referral brand crisis
AUTHORS: Ângela Cunha; Beatriz Casais ;
PUBLISHED: 2024, SOURCE: The Impact of Digitalization on Current Marketing Strategies
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
19
TITLE: Longitudinal perceptions of gamified loyalty programs (GLPs): a mix of slot machines and entertainment toys
AUTHORS: Lopes, Jose Varela; Casais, Beatriz ;
PUBLISHED: 2024, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, VOLUME: 19, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef
20
TITLE: Virtual reality and augmented reality applications and their effect on tourist engagement: a hybrid review
AUTHORS: Wajdy Omran ; Ramos, Ricardo F.; Casais, Beatriz ;
PUBLISHED: 2024, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 15, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef: 5 Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
Page 2 of 9. Total results: 90.

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