Beatriz da Graça Luz Casais


AuthID: R-002-SRM

Confirmed Publications: 85



31
TITLE: Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use. The Case of Pedras
AUTHORS: Francisca Quintas Rodrigues; Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Cases on Digital Strategies and Management Issues in Modern Organizations - Advances in Business Strategy and Competitive Advantage
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
32
TITLE: Consumer perception of corporate social responsibility (CSR) through retail brand labels disclosure
AUTHORS: Casais, B ; Teixeira, A; Fernandes, C;
PUBLISHED: 2022, SOURCE: International Journal of Social Ecology and Sustainable Development, VOLUME: 13, ISSUE: 4
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
33
TITLE: Growing Pains. Shifting From a Traditional Business Model – A Case Study
AUTHORS: Marisa R Ferreira ; Carina Silva ; Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services - Advances in Logistics, Operations, and Management Science
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
34
TITLE: Online Reviews of Discount Products: The Case of Steam
AUTHORS: Sista, Bruno; Casais, Beatriz ; Moutinho, Nuno;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, VOL 1, VOLUME: 279
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
35
TITLE: Pilgrim Co-creation
AUTHORS: Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Encyclopedia of Tourism Management and Marketing: Volume 1-4, VOLUME: 3
INDEXED IN: Scopus
36
TITLE: Pre-ordering Music Vynils: The Impact of Price and Number of Band Supporters
AUTHORS: Felizardo, Sonia; Bem Haja, Pedro; Casais, Beatriz ; Sónia Brito-Costa ; de Almeida, Hugo;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, VOL 1, VOLUME: 279
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
37
TITLE: Return on Investment of Display Advertising. Google Ads vs. Facebook Ads
AUTHORS: Joana Balça; Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Research Anthology on Social Media Advertising and Building Consumer Relationships
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
38
TITLE: Social Media and E-Commerce. A Study on Motivations for Sharing Content From E-Commerce Websites
AUTHORS: Tiago Da Costa; Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Research Anthology on Social Media Advertising and Building Consumer Relationships
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
39
TITLE: Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate
AUTHORS: Almeida, Joana; Casais, Beatriz ;
PUBLISHED: 2022, SOURCE: World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, WORLDCIST 2022, VOL 3, VOLUME: 470
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
40
TITLE: The Event "7 Wonders of Gastronomy” and the Digitalization of Communication in the Portuguese Context
AUTHORS: Sousa, B; Casais, B ;
PUBLISHED: 2022, SOURCE: Digital Transformation and Innovation in Tourism Events
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 4 of 9. Total results: 85.

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