Beatriz da Graça Luz Casais


AuthID: R-002-SRM

Confirmed Publications: 90



41
TITLE: Pre-ordering Music Vynils: The Impact of Price and Number of Band Supporters
AUTHORS: Felizardo, Sonia; Bem Haja, Pedro; Casais, Beatriz ; Sónia Brito-Costa ; de Almeida, Hugo;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, VOL 1, VOLUME: 279
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: ORCID | CIÊNCIAVITAE
42
TITLE: Return on Investment of Display Advertising: Google Ads vs. Facebook Ads. Google Ads vs. Facebook Ads
AUTHORS: Joana Balça; Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Research Anthology on Social Media Advertising and Building Consumer Relationships
INDEXED IN: Scopus CrossRef
43
TITLE: Social Media and E-Commerce. A Study on Motivations for Sharing Content From E-Commerce Websites
AUTHORS: Tiago Da Costa; Beatriz Casais ;
PUBLISHED: 2022, SOURCE: Research Anthology on Social Media Advertising and Building Consumer Relationships
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
44
TITLE: Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate
AUTHORS: Almeida, Joana; Casais, Beatriz ;
PUBLISHED: 2022, SOURCE: World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, WORLDCIST 2022, VOL 3, VOLUME: 470
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
45
TITLE: The Event "7 Wonders of Gastronomy” and the Digitalization of Communication in the Portuguese Context
AUTHORS: Sousa, B; Casais, B ;
PUBLISHED: 2022, SOURCE: Digital Transformation and Innovation in Tourism Events
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
46
TITLE: The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal
AUTHORS: Barbosa, J; Casais, B ;
PUBLISHED: 2022, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: ahead-of-print, ISSUE: ahead-of-print
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
47
TITLE: The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS  Full Text
AUTHORS: Casais, B ; João F. Proença ;
PUBLISHED: 2022, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 19, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 18
IN MY: ORCID | CIÊNCIAVITAE
48
TITLE: Tourism co-creation in place branding: the role of local community
AUTHORS: Leal, Miguel Martim; Casais, Beatriz ; João F. Proença ;
PUBLISHED: 2022, SOURCE: TOURISM REVIEW, VOLUME: 77, ISSUE: 5
INDEXED IN: Scopus WOS CrossRef: 25
IN MY: ORCID | CIÊNCIAVITAE
49
TITLE: A Content Marketing Framework to Analyze Customer Engagement on Social Media
AUTHORS: Sofia Balio; Beatriz Casais ;
PUBLISHED: 2021, SOURCE: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
50
TITLE: Consumer reactions towards femvertising: a netnographic study
AUTHORS: Lima, AM; Casais, B ;
PUBLISHED: 2021, SOURCE: CORPORATE COMMUNICATIONS, VOLUME: 26, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 5 of 9. Total results: 90.

footer slogan

Useful Links

Get Help

© 2026 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service