Maria da Conceição Costa Pereira
AuthID: R-000-AVG
1
TITLE: The Impact of Senses on Brand Attitude: Inditex case study
AUTHORS: Marisa Costa Pereira; Arnaldo Fernandes D de Matos Coelho; Cristela Bairrada;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 4, ISSUE: 7
AUTHORS: Marisa Costa Pereira; Arnaldo Fernandes D de Matos Coelho; Cristela Bairrada;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 4, ISSUE: 7
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