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TITLE: Using Profanity and Negative Sentiments: An Analysis of Ultimate Fighting Championship Fighters' Trash Talk on Fans' Social Media Engagement and Viewership Habits
AUTHORS: Tereso, Duarte; Moro, Sergio; Ramos, Pedro; Calapez, Teresa; Costa, Joana M.; Ratts, Tyler;
PUBLISHED: 2022, SOURCE: INTERNATIONAL JOURNAL OF SPORT COMMUNICATION, VOLUME: 15, ISSUE: 2

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