Paulo Miguel Rasquinho Ferreira Rita
AuthID: R-000-EJZ
141
TITLE: O marketing relacional como novo paradigma-uma análise conceptual
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2008
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2008
INDEXED IN:
Handle
Handle142
TITLE: EDITORIAL Full Text
AUTHORS: Luiz Moutinho; Paulo Rita;
PUBLISHED: 2007, SOURCE: Journal of Travel & Tourism Marketing, VOLUME: 21, ISSUE: 4
AUTHORS: Luiz Moutinho; Paulo Rita;
PUBLISHED: 2007, SOURCE: Journal of Travel & Tourism Marketing, VOLUME: 21, ISSUE: 4
143
TITLE: O marketing relacional e a fidelização de clientes: estudo aplicado ao termalismo português
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2007
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2007
INDEXED IN:
Handle
Handle145
TITLE: Performance as a classification criterion of tourist origins and destinations Full Text
AUTHORS: Paulo Águas; Paulo Rita; Jorge Costa;
PUBLISHED: 2006, SOURCE: The Service Industries Journal, VOLUME: 26, ISSUE: 3
AUTHORS: Paulo Águas; Paulo Rita; Jorge Costa;
PUBLISHED: 2006, SOURCE: The Service Industries Journal, VOLUME: 26, ISSUE: 3
146
TITLE: Advances in doctoral research in management
AUTHORS: Luiz Moutinho; Graeme Hutcheson; Paulo Rita;
PUBLISHED: 2006, SOURCE: Advances In Doctoral Research In Management
AUTHORS: Luiz Moutinho; Graeme Hutcheson; Paulo Rita;
PUBLISHED: 2006, SOURCE: Advances In Doctoral Research In Management
INDEXED IN:
Scopus
Openlibrary
Openlibrary147
TITLE: Os determinantes do marketing relacional na satisfação e fidelização de clientes
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2005
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2005
INDEXED IN:
Handle
Handle148
TITLE: A publicidade na Internet: formatos, tendências e indicadores de performance
AUTHORS: Paulo Rita;
PUBLISHED: 2005
AUTHORS: Paulo Rita;
PUBLISHED: 2005
INDEXED IN:
Handle
Handle149
TITLE: O e-mail como ferramenta de marketing. Uma revisão da literatura
AUTHORS: Nuno Fortes; Paulo Rita;
PUBLISHED: 2004
AUTHORS: Nuno Fortes; Paulo Rita;
PUBLISHED: 2004
INDEXED IN:
Handle
Handle150