Paulo Miguel Rasquinho Ferreira Rita
AuthID: R-000-EJZ
1
TITLE: Decoding brand perception through online customer reviews: A comparative study across geographical locations Full Text
AUTHORS: Holm, Gabriella; Antonio, Nuno; Rita, Paulo;
PUBLISHED: 2026, SOURCE: RESEARCH IN TRANSPORTATION BUSINESS AND MANAGEMENT, VOLUME: 66
AUTHORS: Holm, Gabriella; Antonio, Nuno; Rita, Paulo;
PUBLISHED: 2026, SOURCE: RESEARCH IN TRANSPORTATION BUSINESS AND MANAGEMENT, VOLUME: 66
2
TITLE: The influence of price dispersion and price fairness on the choice of hotel and OTA: The moderating effect of hotel star classification
AUTHORS: Rita, Paulo; Ramos, Ricardo; Vong, Celeste; Barreiros, Claudia;
PUBLISHED: 2026, SOURCE: EUROPEAN JOURNAL OF TOURISM RESEARCH, VOLUME: 42
AUTHORS: Rita, Paulo; Ramos, Ricardo; Vong, Celeste; Barreiros, Claudia;
PUBLISHED: 2026, SOURCE: EUROPEAN JOURNAL OF TOURISM RESEARCH, VOLUME: 42
3
TITLE: The Diderot effect: a data-driven validation
AUTHORS: Santos, Andre; Antonio, Nuno; Rita, Paulo;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
AUTHORS: Santos, Andre; Antonio, Nuno; Rita, Paulo;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
4
TITLE: Exploring the Applications of Artificial Intelligence in Marketing: A Topic Modelling Analysis; [Explorando as aplicações da inteligência artificial no marketing: uma análise de modelação de tópicos]
AUTHORS: Paulo Rita; Wajdy Omran; Ricardo Ramos; Tânia Costa;
PUBLISHED: 2025, SOURCE: Tourism and Management Studies, VOLUME: 21, ISSUE: 1
AUTHORS: Paulo Rita; Wajdy Omran; Ricardo Ramos; Tânia Costa;
PUBLISHED: 2025, SOURCE: Tourism and Management Studies, VOLUME: 21, ISSUE: 1
INDEXED IN: 
Scopus
Scopus5
TITLE: Assessing the nexus of label content and consumer reviews: insights from premium wines on Vivino
AUTHORS: Fuentes, Camila Rocuant; Rita, Paulo; Antonio, Nuno;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH
AUTHORS: Fuentes, Camila Rocuant; Rita, Paulo; Antonio, Nuno;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH
6
TITLE: CEOs' and directors' perspective towards environmental sustainability and climate change Full Text
AUTHORS: Barbedo, Mariana; Rita, Paulo; Ramos, Ricardo;
PUBLISHED: 2025, SOURCE: JOURNAL OF CLEANER PRODUCTION, VOLUME: 496
AUTHORS: Barbedo, Mariana; Rita, Paulo; Ramos, Ricardo;
PUBLISHED: 2025, SOURCE: JOURNAL OF CLEANER PRODUCTION, VOLUME: 496
7
TITLE: Understanding the impact of online firestorms on financial performance in corporate social responsibility campaigns
AUTHORS: Dias, Filipe; Rita, Paulo; Antonio, Nuno; Vong, Celeste;
PUBLISHED: 2025, SOURCE: MARKETING INTELLIGENCE & PLANNING
AUTHORS: Dias, Filipe; Rita, Paulo; Antonio, Nuno; Vong, Celeste;
PUBLISHED: 2025, SOURCE: MARKETING INTELLIGENCE & PLANNING
8
TITLE: Generative AI for growth hacking: How startups use generative AI in their growth strategies Full Text
AUTHORS: Arash Rezazadeh; Marco Kohns; René Bohnsack; Nuno António; Paulo Rita;
PUBLISHED: 2025, SOURCE: Journal of Business Research, VOLUME: 192
AUTHORS: Arash Rezazadeh; Marco Kohns; René Bohnsack; Nuno António; Paulo Rita;
PUBLISHED: 2025, SOURCE: Journal of Business Research, VOLUME: 192
9
TITLE: Using employee feedback to build effective employer branding strategies: a mixed method approach
AUTHORS: Rita, Paulo; Antonio, Nuno; Raminhos, Vanessa;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF ORGANIZATIONAL ANALYSIS
AUTHORS: Rita, Paulo; Antonio, Nuno; Raminhos, Vanessa;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF ORGANIZATIONAL ANALYSIS
10
TITLE: Moral appraisals of generative AI: How mindset framing shapes moral judgments, emotional appraisals and privacy behavior
AUTHORS: Nunes, Joana Rita; Rita, Paulo; Pinto, Diego Costa; Gonzalez Jimenez, Hector; Akdim, Khaoula; Wagner, Rafael Luis;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, VOLUME: 84
AUTHORS: Nunes, Joana Rita; Rita, Paulo; Pinto, Diego Costa; Gonzalez Jimenez, Hector; Akdim, Khaoula; Wagner, Rafael Luis;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, VOLUME: 84
