Paulo Miguel Rasquinho Ferreira Rita
AuthID: R-000-EJZ
1
TITLE: The Diderot effect: a data-driven validation
AUTHORS: Santos, Andre; Antonio, Nuno; Rita, Paulo;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
AUTHORS: Santos, Andre; Antonio, Nuno; Rita, Paulo;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
2
TITLE: Exploring the Applications of Artificial Intelligence in Marketing: A Topic Modelling Analysis; [Explorando as aplicações da inteligência artificial no marketing: uma análise de modelação de tópicos]
AUTHORS: Paulo Rita; Wajdy Omran; Ricardo Ramos; Tânia Costa;
PUBLISHED: 2025, SOURCE: Tourism and Management Studies, VOLUME: 21, ISSUE: 1
AUTHORS: Paulo Rita; Wajdy Omran; Ricardo Ramos; Tânia Costa;
PUBLISHED: 2025, SOURCE: Tourism and Management Studies, VOLUME: 21, ISSUE: 1
INDEXED IN: 
Scopus
Scopus3
TITLE: Assessing the nexus of label content and consumer reviews: insights from premium wines on Vivino
AUTHORS: Fuentes, Camila Rocuant; Rita, Paulo; Antonio, Nuno;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH
AUTHORS: Fuentes, Camila Rocuant; Rita, Paulo; Antonio, Nuno;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH
4
TITLE: CEOs' and directors' perspective towards environmental sustainability and climate change Full Text
AUTHORS: Barbedo, Mariana; Rita, Paulo; Ramos, Ricardo;
PUBLISHED: 2025, SOURCE: JOURNAL OF CLEANER PRODUCTION, VOLUME: 496
AUTHORS: Barbedo, Mariana; Rita, Paulo; Ramos, Ricardo;
PUBLISHED: 2025, SOURCE: JOURNAL OF CLEANER PRODUCTION, VOLUME: 496
5
TITLE: Understanding the impact of online firestorms on financial performance in corporate social responsibility campaigns
AUTHORS: Dias, Filipe; Rita, Paulo; Antonio, Nuno; Vong, Celeste;
PUBLISHED: 2025, SOURCE: MARKETING INTELLIGENCE & PLANNING
AUTHORS: Dias, Filipe; Rita, Paulo; Antonio, Nuno; Vong, Celeste;
PUBLISHED: 2025, SOURCE: MARKETING INTELLIGENCE & PLANNING
6
TITLE: Using employee feedback to build effective employer branding strategies: a mixed method approach
AUTHORS: Rita, Paulo; Antonio, Nuno; Raminhos, Vanessa;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF ORGANIZATIONAL ANALYSIS
AUTHORS: Rita, Paulo; Antonio, Nuno; Raminhos, Vanessa;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF ORGANIZATIONAL ANALYSIS
INDEXED IN: Scopus 
WOS
Scopus WOS7
TITLE: Mapping research in marketing: trends, influential papers and agenda for future research
AUTHORS: Ramos, Ricardo; Rita, Paulo; Vong, Celeste;
PUBLISHED: 2024, SOURCE: SPANISH JOURNAL OF MARKETING-ESIC, VOLUME: 28, ISSUE: 2
AUTHORS: Ramos, Ricardo; Rita, Paulo; Vong, Celeste;
PUBLISHED: 2024, SOURCE: SPANISH JOURNAL OF MARKETING-ESIC, VOLUME: 28, ISSUE: 2
8
TITLE: The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?
AUTHORS: Almeida, Pedro; Rita, Paulo; Pinto, Diego Costa; Herter, Marcia;
PUBLISHED: 2024, SOURCE: JOURNAL OF BRAND MANAGEMENT
AUTHORS: Almeida, Pedro; Rita, Paulo; Pinto, Diego Costa; Herter, Marcia;
PUBLISHED: 2024, SOURCE: JOURNAL OF BRAND MANAGEMENT
9
TITLE: The role of microtransactions in impulse buying and purchase intention in the video game market
AUTHORS: Rita, Paulo; Guerreiro, Joao; Ramos, Ricardo; Caetano, Ricardo G.;
PUBLISHED: 2024, SOURCE: ENTERTAINMENT COMPUTING, VOLUME: 50
AUTHORS: Rita, Paulo; Guerreiro, Joao; Ramos, Ricardo; Caetano, Ricardo G.;
PUBLISHED: 2024, SOURCE: ENTERTAINMENT COMPUTING, VOLUME: 50
10
TITLE: Exploring the intersections of Tourism and Hospitality: A review and research agenda
AUTHORS: Ramos, Ricardo; Rita, Paulo; Moro, Sergio;
PUBLISHED: 2024, SOURCE: TOURISM & MANAGEMENT STUDIES, VOLUME: 20, ISSUE: 4
AUTHORS: Ramos, Ricardo; Rita, Paulo; Moro, Sergio;
PUBLISHED: 2024, SOURCE: TOURISM & MANAGEMENT STUDIES, VOLUME: 20, ISSUE: 4
