Paulo Miguel Rasquinho Ferreira Rita
AuthID: R-000-EJZ
152
TITLE: An Expert System for Promotion Budget Allocation to International Markets
AUTHORS: Paulo Rita; Luiz Moutinho;
PUBLISHED: 1994, SOURCE: Journal of International Consumer Marketing, VOLUME: 6, ISSUE: 3-4
AUTHORS: Paulo Rita; Luiz Moutinho;
PUBLISHED: 1994, SOURCE: Journal of International Consumer Marketing, VOLUME: 6, ISSUE: 3-4
153
TITLE: Allocating a Promotion Budget
AUTHORS: Luiz Moutinho; Paulo Rita;
PUBLISHED: 1992, SOURCE: International Journal of Contemporary Hospitality Management, VOLUME: 4, ISSUE: 3
AUTHORS: Luiz Moutinho; Paulo Rita;
PUBLISHED: 1992, SOURCE: International Journal of Contemporary Hospitality Management, VOLUME: 4, ISSUE: 3
