Susana Cristina Lima da Costa e Silva
AuthID: R-000-GVC
81
TITLE: Need -for -touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
AUTHORS: Duarte, P; Silva, SCE;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
AUTHORS: Duarte, P; Silva, SCE;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
82
TITLE: Motives to engage with sports brands on Facebook and Instagram-The case of a Portuguese football club
AUTHORS: Machado, JC; Martins, CC; Ferreira, FC; Silva, SCE; Duarte, PA;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
AUTHORS: Machado, JC; Martins, CC; Ferreira, FC; Silva, SCE; Duarte, PA;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
83
TITLE: How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
AUTHORS: Silva, SCE; Duarte, PAO; Almeida, SR;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 35, ISSUE: 12
AUTHORS: Silva, SCE; Duarte, PAO; Almeida, SR;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 35, ISSUE: 12
84
TITLE: Diaspora networks in international marketing: How do ethnic products diffuse to foreign markets?
AUTHORS: Elo, M; Minto Coy, I; Silva, SCE; Zhang, X;
PUBLISHED: 2020, SOURCE: European Journal of International Management, VOLUME: 14, ISSUE: 4
AUTHORS: Elo, M; Minto Coy, I; Silva, SCE; Zhang, X;
PUBLISHED: 2020, SOURCE: European Journal of International Management, VOLUME: 14, ISSUE: 4
85
TITLE: Millennials' attitude toward chatbots: an experimental study in a social relationship perspective
AUTHORS: De Cicco, R; Silva, SCE; Alparone, FR;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 48, ISSUE: 11
AUTHORS: De Cicco, R; Silva, SCE; Alparone, FR;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 48, ISSUE: 11
86
TITLE: Diaspora networks in international marketing: how do ethnic products diffuse to foreign markets?
AUTHORS: Elo, M; Minto Coy, I; Silva, SCE; Zhang, XT;
PUBLISHED: 2020, SOURCE: EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, VOLUME: 14, ISSUE: 4
AUTHORS: Elo, M; Minto Coy, I; Silva, SCE; Zhang, XT;
PUBLISHED: 2020, SOURCE: EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, VOLUME: 14, ISSUE: 4
INDEXED IN: 
WOS
WOS IN MY: 
ORCID
ORCID87
88
TITLE: Social Networking Sites and Researcher's Success
AUTHORS: Mazurek, G; Gorska, A; Korzynski, P; Silva, S;
PUBLISHED: 2020, SOURCE: JOURNAL OF COMPUTER INFORMATION SYSTEMS, VOLUME: 62, ISSUE: 2
AUTHORS: Mazurek, G; Gorska, A; Korzynski, P; Silva, S;
PUBLISHED: 2020, SOURCE: JOURNAL OF COMPUTER INFORMATION SYSTEMS, VOLUME: 62, ISSUE: 2
89
TITLE: How to increase engagement on social media using the honeycomb model A case study in a Portuguese HR company. A case study in a Portuguese HR company
AUTHORS: Silva, SC; Feitosa, W; Duarte, P; Vasconcelos, M;
PUBLISHED: 2020, SOURCE: REGE-REVISTA DE GESTAO, VOLUME: 27, ISSUE: 2
AUTHORS: Silva, SC; Feitosa, W; Duarte, P; Vasconcelos, M;
PUBLISHED: 2020, SOURCE: REGE-REVISTA DE GESTAO, VOLUME: 27, ISSUE: 2
90
TITLE: Cause-Related Marketing: Do Managers Understand and Use This Tool?
AUTHORS: Miranda, MM; Silva, SCE; Duarte, P; Glaser Segura, D;
PUBLISHED: 2020, SOURCE: MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, VOLUME: 15, ISSUE: 4
AUTHORS: Miranda, MM; Silva, SCE; Duarte, P; Glaser Segura, D;
PUBLISHED: 2020, SOURCE: MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, VOLUME: 15, ISSUE: 4
