Susana Cristina Lima da Costa e Silva
AuthID: R-000-GVC
1
TITLE: Unveiling the power of supplier-country image on B2B customers' perceptions: Beyond the product's beauty Full Text
AUTHORS: Crespo, Catia Fernandes; Crespo, Nuno Fernandes; Silva, Susana C.;
PUBLISHED: 2025, SOURCE: INTERNATIONAL BUSINESS REVIEW, VOLUME: 34, ISSUE: 3
AUTHORS: Crespo, Catia Fernandes; Crespo, Nuno Fernandes; Silva, Susana C.;
PUBLISHED: 2025, SOURCE: INTERNATIONAL BUSINESS REVIEW, VOLUME: 34, ISSUE: 3
2
TITLE: Is masculinity ruining the male skincare market? Comprehensive insights on consumer behavior in cosmetics
AUTHORS: Duarte, Paulo; Silva, Susana; Carvalho, Maria Joana;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER MARKETING, VOLUME: 42, ISSUE: 2
AUTHORS: Duarte, Paulo; Silva, Susana; Carvalho, Maria Joana;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER MARKETING, VOLUME: 42, ISSUE: 2
3
TITLE: Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research
AUTHORS: Susana Silva; Beatriz Pineda Fernandes; Joana Carmo Dias;
PUBLISHED: 2025, SOURCE: Journal of Digital and Social Media Marketing, VOLUME: 12, ISSUE: 4
AUTHORS: Susana Silva; Beatriz Pineda Fernandes; Joana Carmo Dias;
PUBLISHED: 2025, SOURCE: Journal of Digital and Social Media Marketing, VOLUME: 12, ISSUE: 4
4
TITLE: Offshore outsourcing as a business strategy: a qualitative study of the adoption of offshoring by the Portuguese footwear industry
AUTHORS: Isabella Velasquez; Susana Costa e Silva; Valdenise Leziér Martyniuk; Alexandre Luzzi Las Casas;
PUBLISHED: 2025, SOURCE: International Journal of Business Excellence, VOLUME: 35, ISSUE: 4
AUTHORS: Isabella Velasquez; Susana Costa e Silva; Valdenise Leziér Martyniuk; Alexandre Luzzi Las Casas;
PUBLISHED: 2025, SOURCE: International Journal of Business Excellence, VOLUME: 35, ISSUE: 4
INDEXED IN: 
Scopus
Scopus5
TITLE: Counterfeit Opportunities in Luxury Fashion
AUTHORS: Elena Gasulla Tortajada; Paulo Duarte; Susana Silva;
PUBLISHED: 2025, SOURCE: Counterfeit Luxury and Consumption
AUTHORS: Elena Gasulla Tortajada; Paulo Duarte; Susana Silva;
PUBLISHED: 2025, SOURCE: Counterfeit Luxury and Consumption
6
TITLE: The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation
AUTHORS: De Cicco, Roberta; Elmashhara, Maher Georges; Silva, Susana C.; Hammerschmidt, Maik;
PUBLISHED: 2025, SOURCE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 59, ISSUE: 13
AUTHORS: De Cicco, Roberta; Elmashhara, Maher Georges; Silva, Susana C.; Hammerschmidt, Maik;
PUBLISHED: 2025, SOURCE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 59, ISSUE: 13
7
TITLE: A Company-Based View on Sustainable Packaging Orientation Full Text
AUTHORS: Duarte, Paulo; Ribeiro, Maria Ines; Silva, Susana C.; Pinhal, Ruben; Estima, Ana;
PUBLISHED: 2025, SOURCE: SUSTAINABILITY, VOLUME: 17, ISSUE: 15
AUTHORS: Duarte, Paulo; Ribeiro, Maria Ines; Silva, Susana C.; Pinhal, Ruben; Estima, Ana;
PUBLISHED: 2025, SOURCE: SUSTAINABILITY, VOLUME: 17, ISSUE: 15
8
TITLE: The role of managers in driving effective paid media strategies in an advertising agency
AUTHORS: Susana Costa e Silva; Bianca Sofia Oliveira; Francisco Figueira Lemos;
PUBLISHED: 2025, SOURCE: RAM. Revista de Administração Mackenzie, VOLUME: 26, ISSUE: 4
AUTHORS: Susana Costa e Silva; Bianca Sofia Oliveira; Francisco Figueira Lemos;
PUBLISHED: 2025, SOURCE: RAM. Revista de Administração Mackenzie, VOLUME: 26, ISSUE: 4
9
TITLE: Cultural contrasts in vegan food choice: A multi-methods comparative analysis of consumption values in Portugal and India
AUTHORS: Duarte, Paulo; Meneses, Raquel; Silva, Susana C.; Tharakan, Riya Roy;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF GASTRONOMY AND FOOD SCIENCE, VOLUME: 42
AUTHORS: Duarte, Paulo; Meneses, Raquel; Silva, Susana C.; Tharakan, Riya Roy;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF GASTRONOMY AND FOOD SCIENCE, VOLUME: 42
10
TITLE: Modelling the barriers that are preventing e-commerce to thrive - a case study from Portugal
AUTHORS: Joana Costa Machado; Susana C Silva; Paulo Duarte; Carla C Martins; N.A Jo�ã; Alexandre Lobo L Marques;
PUBLISHED: 2025, SOURCE: International Journal of Business Excellence, VOLUME: 37, ISSUE: 1
AUTHORS: Joana Costa Machado; Susana C Silva; Paulo Duarte; Carla C Martins; N.A Jo�ã; Alexandre Lobo L Marques;
PUBLISHED: 2025, SOURCE: International Journal of Business Excellence, VOLUME: 37, ISSUE: 1
