Joana Pinto Leite César Machado Ortigão de Oliveira
AuthID: R-000-JVP
11
TITLE: The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family
AUTHORS: Susana C E Costa e Silva; Joana Cesar Machado; Marta Cruz;
PUBLISHED: 2017, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 2
AUTHORS: Susana C E Costa e Silva; Joana Cesar Machado; Marta Cruz;
PUBLISHED: 2017, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 2
INDEXED IN: 
WOS
WOS12
TITLE: Motivations to interact with brands on Facebook - Towards a typology of consumer-brand interactions
AUTHORS: Salim L Azar; Joana Cesar Machado; Leonor Vacas de Carvalho; Ana Mendes;
PUBLISHED: 2016, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 23, ISSUE: 2
AUTHORS: Salim L Azar; Joana Cesar Machado; Leonor Vacas de Carvalho; Ana Mendes;
PUBLISHED: 2016, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 23, ISSUE: 2
13
TITLE: Brand logo design: examining consumer response to naturalness
AUTHORS: Joana Cesar Machado; Leonor Vacas de Carvalho; Anna Torres; Patricio Costa;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 1
AUTHORS: Joana Cesar Machado; Leonor Vacas de Carvalho; Anna Torres; Patricio Costa;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 1
14
TITLE: Rebranding mergers: How attitudes influence consumer choices
AUTHORS: MacHado, JC; De Lencastre, P; De Carvalho, LV; Costa, P ;
PUBLISHED: 2012, SOURCE: Journal of Brand Management, VOLUME: 19, ISSUE: 6
AUTHORS: MacHado, JC; De Lencastre, P; De Carvalho, LV; Costa, P ;
PUBLISHED: 2012, SOURCE: Journal of Brand Management, VOLUME: 19, ISSUE: 6
INDEXED IN: 
Scopus
Scopus IN MY: 
ORCID
ORCID15
TITLE: Brand mergers: Examining consumers' responses to name and logo design
AUTHORS: Machado, JC; Vacas de Carvalho, L; Costa, P ; Lencastre, P;
PUBLISHED: 2012, SOURCE: Journal of Product and Brand Management, VOLUME: 21, ISSUE: 6
AUTHORS: Machado, JC; Vacas de Carvalho, L; Costa, P ; Lencastre, P;
PUBLISHED: 2012, SOURCE: Journal of Product and Brand Management, VOLUME: 21, ISSUE: 6
16
TITLE: Rebranding mergers: How attitudes influence consumer choices?
AUTHORS: Joana César Machado; Paulo de Lencastre; Leonor Vacas de Carvalho; Patrício Costa;
PUBLISHED: 2012, SOURCE: J Brand Manag - Journal of Brand Management, VOLUME: 19, ISSUE: 6
AUTHORS: Joana César Machado; Paulo de Lencastre; Leonor Vacas de Carvalho; Patrício Costa;
PUBLISHED: 2012, SOURCE: J Brand Manag - Journal of Brand Management, VOLUME: 19, ISSUE: 6
