Joana Pinto Leite César Machado Ortigão de Oliveira
AuthID: R-000-JVP
1
TITLE: The effect of brand names and logos' figurativeness on memory: An experimental approach
AUTHORS: de Lencastre, Paulo; Machado, Joana Cesar; Costa, Patricio;
PUBLISHED: 2023, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 164
AUTHORS: de Lencastre, Paulo; Machado, Joana Cesar; Costa, Patricio;
PUBLISHED: 2023, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 164
INDEXED IN: 
Scopus 
WOS
Scopus WOS2
TITLE: Exploring consumer segments defined by affective responses to naturalness in logo design
AUTHORS: Torres, Anna; de Carvalho, Leonor Vacas; Machado, Joana Cesar; van de Velden, Michel; Costa, Patricio;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
AUTHORS: Torres, Anna; de Carvalho, Leonor Vacas; Machado, Joana Cesar; van de Velden, Michel; Costa, Patricio;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXED IN: Scopus WOS
Scopus WOS3
TITLE: Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust Full Text
AUTHORS: Susana C E Costa e Silva; Paulo Duarte; Joana Cesar Machado; Carla Martins;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
AUTHORS: Susana C E Costa e Silva; Paulo Duarte; Joana Cesar Machado; Carla Martins;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
INDEXED IN: Scopus WOS
Scopus WOS4
TITLE: Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects Full Text
AUTHORS: Leonor Vacas de Carvalho; Salim L Azar; Joana Cesar Machado;
PUBLISHED: 2020, SOURCE: JOURNAL OF MARKETING MANAGEMENT
AUTHORS: Leonor Vacas de Carvalho; Salim L Azar; Joana Cesar Machado;
PUBLISHED: 2020, SOURCE: JOURNAL OF MARKETING MANAGEMENT
INDEXED IN: Scopus WOS
Scopus WOS5
TITLE: Motives to engage with sports brands on Facebook and Instagram-The case of a Portuguese football club Full Text
AUTHORS: Joana Cesar Machado; Carla Carvalho Martins; Frederico Correia Ferreira; Susana C E Costa e Silva; Paulo Alexandre Duarte;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
AUTHORS: Joana Cesar Machado; Carla Carvalho Martins; Frederico Correia Ferreira; Susana C E Costa e Silva; Paulo Alexandre Duarte;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
INDEXED IN: Scopus WOS
Scopus WOS6
TITLE: Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
AUTHORS: Joana C Cesar Machado; Beatriz Fonseca; Carla Martins;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT
AUTHORS: Joana C Cesar Machado; Beatriz Fonseca; Carla Martins;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT
INDEXED IN: Scopus WOS
Scopus WOS7
TITLE: Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
AUTHORS: Joana Cesar Machado; Leonor Vacas de Carvalho; Salim L Azar; Ana Raquel Andre; Barbara Pires dos Santos;
PUBLISHED: 2019, SOURCE: 12th Global Brand Conference of the Academy-of-Marketing in JOURNAL OF BUSINESS RESEARCH, VOLUME: 96
AUTHORS: Joana Cesar Machado; Leonor Vacas de Carvalho; Salim L Azar; Ana Raquel Andre; Barbara Pires dos Santos;
PUBLISHED: 2019, SOURCE: 12th Global Brand Conference of the Academy-of-Marketing in JOURNAL OF BUSINESS RESEARCH, VOLUME: 96
INDEXED IN: Scopus WOS
Scopus WOS8
TITLE: Same design, same response? Investigating natural designs in international logos
AUTHORS: Anna Torres; Joana Cesar Machado; Leonor Vacas de Carvalho; Michel van de Velden; Patricio Costa;
PUBLISHED: 2019, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 28, ISSUE: 3
AUTHORS: Anna Torres; Joana Cesar Machado; Leonor Vacas de Carvalho; Michel van de Velden; Patricio Costa;
PUBLISHED: 2019, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 28, ISSUE: 3
INDEXED IN: Scopus WOS
Scopus WOS9
TITLE: Highly proteolytic bacteria from semi-ripened Chiapas cheese elicit angiotensin-I converting enzyme inhibition and antioxidant activity
AUTHORS: Cid R Gonzalez Gonzalez; Joana Machado; Sandra Correia; Anne L McCartney; Stephen S Elmore; Paula Jauregi;
PUBLISHED: 2019, SOURCE: LWT-FOOD SCIENCE AND TECHNOLOGY, VOLUME: 111
AUTHORS: Cid R Gonzalez Gonzalez; Joana Machado; Sandra Correia; Anne L McCartney; Stephen S Elmore; Paula Jauregi;
PUBLISHED: 2019, SOURCE: LWT-FOOD SCIENCE AND TECHNOLOGY, VOLUME: 111
INDEXED IN: Scopus WOS
Scopus WOS10
TITLE: SOCIAL MEDIA BRAND COMMUNITY ENJOYMENT (SMBCE): SCALE CONSTRUCTION AND VALIDATION FROM AN ETIC PERSPECTIVE
AUTHORS: Subhadip Roy; Joana C Machado;
PUBLISHED: 2018, SOURCE: JOURNAL OF MARKETING THEORY AND PRACTICE, VOLUME: 26, ISSUE: 4
AUTHORS: Subhadip Roy; Joana C Machado;
PUBLISHED: 2018, SOURCE: JOURNAL OF MARKETING THEORY AND PRACTICE, VOLUME: 26, ISSUE: 4
INDEXED IN: Scopus WOS
Scopus WOS