11
TITLE: Subscriber retention management: SRM framework and future research agenda
AUTHORS: Muratcehajic, Denis; Loureiro, Sandra Maria Correia;
PUBLISHED: 2024, SOURCE: JOURNAL OF SERVICES MARKETING, VOLUME: 38, ISSUE: 8
INDEXED IN: Scopus WOS
12
TITLE: The VR Experience and Purchase Intentions in the Real State
AUTHORS: Rodrigues, Mariana; Correia Loureiro, Sandra Maria; Goncalves, Beatriz; Guerreiro, Joao; Bilro, Ricardo Godinho;
PUBLISHED: 2024, SOURCE: 2024 Academy of Marketing Science World Marketing Congress in MARKETING IN A MULTICULTURAL AND VIBRANT WORLD, 2024 AMS WORLD MARKETING CONGRESS, VOLUME: Part F4024
INDEXED IN: Scopus WOS
13
TITLE: How Uncanny Are Virtual vs. Human Influencers: A Text Mining Approach
AUTHORS: Enzig, Joshua; Guerreiro, Joao; Loureiro, Sandra;
PUBLISHED: 2024, SOURCE: 2024 Academy of Marketing Science World Marketing Congress in MARKETING IN A MULTICULTURAL AND VIBRANT WORLD, 2024 AMS WORLD MARKETING CONGRESS, VOLUME: Part F4024
INDEXED IN: Scopus WOS
14
TITLE: Stimulating the visit of a physical museum through a virtual one
AUTHORS: Loureiro, Sandra Maria Correia; Rato, David;
PUBLISHED: 2023, SOURCE: ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH
INDEXED IN: Scopus WOS
15
TITLE: How can brands become central in the consumers’ life?
AUTHORS: Japutra, A; Loureiro, SMC; Wang, S; Primanti, H;
PUBLISHED: 2023, SOURCE: Spanish Journal of Marketing - ESIC
INDEXED IN: Scopus
16
TITLE: I am attracted to my Cool Smart Assistant! Analyzing Attachment-Aversion in AI-Human Relationships
AUTHORS: Guerreiro, Joao; Loureiro, Sandra Maria Correia;
PUBLISHED: 2023, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 161
INDEXED IN: Scopus WOS
17
TITLE: A systematic review of customer behavior in business-to-business markets and agenda for future research
AUTHORS: Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; Souto, Pedro;
PUBLISHED: 2023, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 38, ISSUE: 13
INDEXED IN: Scopus WOS
18
TITLE: How can brands encourage consumers to donate data to a data-driven social partnership? An examination of hedonic vs. functional categories
AUTHORS: Loureiro, Sandra Maria Correia; Friedmann, Enav; Breazeale, Michael; Middendorf, Ivo;
PUBLISHED: 2023, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 164
INDEXED IN: Scopus WOS
19
TITLE: Smart speakers and customer experience in service contexts  Full Text
AUTHORS: Ruiz Equihua, Daniel; Romero, Jaime; Casalo, Luis V.; Loureiro, Sandra Maria Correia;
PUBLISHED: 2023, SOURCE: PSYCHOLOGY & MARKETING
INDEXED IN: Scopus WOS
20
TITLE: From tech to touch: self-concept and testimonials in AR try-on versus website
AUTHORS: Aleem, Aihoor; Loureiro, Sandra Maria Correia; Martinho, Jessica;
PUBLISHED: 2023, SOURCE: JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
INDEXED IN: Scopus WOS
Page 2 of 7. Total results: 61.