Publications

AuthID
P-018-3KC

Author(s)

Enzig, J

Editor(s)

Jeseo,V;Parajuli,J

Document Type

Proceedings Paper

Year published

2024

Published

in MARKETING IN A MULTICULTURAL AND VIBRANT WORLD, 2024 AMS WORLD MARKETING CONGRESS in Developments in Marketing Science, ISSN: 2363-6173

Volume: Part F4024, Pages: 45-58 (14)

Conference

2024 Academy of Marketing Science World Marketing Congress, Date: JUN 25-29, 2024, Location: MAURITIUS

Indexing

Wos^®

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1007/978-3-031-80904-0_5

Scopus: 2-s2.0-85216890580

Wos: WOS:001442127600005

Source Identifiers

ISSN: 2363-6173

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