Carla Sofia Carvalho Martins
AuthID: R-001-FEX
1
TITLE: Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust Full Text
AUTHORS: Susana C E Costa e Silva; Paulo Duarte; Joana Cesar Machado; Carla Martins;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
AUTHORS: Susana C E Costa e Silva; Paulo Duarte; Joana Cesar Machado; Carla Martins;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
INDEXED IN: 
Scopus 
WOS
Scopus WOS2
TITLE: Motives to engage with sports brands on Facebook and Instagram-The case of a Portuguese football club Full Text
AUTHORS: Joana Cesar Machado; Carla Carvalho Martins; Frederico Correia Ferreira; Susana C E Costa e Silva; Paulo Alexandre Duarte;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
AUTHORS: Joana Cesar Machado; Carla Carvalho Martins; Frederico Correia Ferreira; Susana C E Costa e Silva; Paulo Alexandre Duarte;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
INDEXED IN: Scopus WOS
Scopus WOS3
TITLE: Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
AUTHORS: Joana C Cesar Machado; Beatriz Fonseca; Carla Martins;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT
AUTHORS: Joana C Cesar Machado; Beatriz Fonseca; Carla Martins;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT
INDEXED IN: Scopus WOS
Scopus WOS4
TITLE: Company social networks: customer communities or supplementary services?
AUTHORS: Carla Martins; Lia Patricio ;
PUBLISHED: 2018, SOURCE: JOURNAL OF SERVICES MARKETING, VOLUME: 32, ISSUE: 4
AUTHORS: Carla Martins; Lia Patricio ;
PUBLISHED: 2018, SOURCE: JOURNAL OF SERVICES MARKETING, VOLUME: 32, ISSUE: 4
5
TITLE: Understanding Portuguese Young Consumers' Intention to use Mobile Commerce
AUTHORS: Susana C E Costa e Silva; Carla Carvalho Martins;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 4, ISSUE: 7
AUTHORS: Susana C E Costa e Silva; Carla Carvalho Martins;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 4, ISSUE: 7
INDEXED IN: WOS
WOS