Muhammad Junaid
AuthID: R-00F-C6M
1
TITLE: The Convergence of the Metaverse, Artificial Intelligence, and Marketing Full Text
AUTHORS: Junaid, Muhammad;
PUBLISHED: 2025, SOURCE: HUMAN SYSTEMS MANAGEMENT, VOLUME: 44, ISSUE: 6
AUTHORS: Junaid, Muhammad;
PUBLISHED: 2025, SOURCE: HUMAN SYSTEMS MANAGEMENT, VOLUME: 44, ISSUE: 6
2
TITLE: Can technology-driven sustainability and CSR enhance consumers' happiness and well-being?
AUTHORS: Md Mahiuddin Sabbir; Muhammad Junaid; Md Shah Newaz;
PUBLISHED: 2025, SOURCE: International Journal of Retail & Distribution Management
AUTHORS: Md Mahiuddin Sabbir; Muhammad Junaid; Md Shah Newaz;
PUBLISHED: 2025, SOURCE: International Journal of Retail & Distribution Management
3
TITLE: Brand addiction: Wow! or woe?
AUTHORS: Junaid, Muhammad; Akram, Umair; Hussain, Khalid;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF QUALITY AND SERVICE SCIENCES, VOLUME: 16, ISSUE: 2
AUTHORS: Junaid, Muhammad; Akram, Umair; Hussain, Khalid;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF QUALITY AND SERVICE SCIENCES, VOLUME: 16, ISSUE: 2
INDEXED IN: 
Scopus 
WOS
Scopus WOS4
TITLE: A two-actor model for understanding user engagement with content creators: Applying social capital theory
AUTHORS: Khalid Hussain; Khaldoon Nusair; Muhammad Junaid; Waqas Aman;
PUBLISHED: 2024, SOURCE: Computers in Human Behavior, VOLUME: 156
AUTHORS: Khalid Hussain; Khaldoon Nusair; Muhammad Junaid; Waqas Aman;
PUBLISHED: 2024, SOURCE: Computers in Human Behavior, VOLUME: 156
5
TITLE: Destination love and addiction: Insights from positive addiction theory
AUTHORS: Muhammad Junaid; Abu B Abdul Hamid; Noor I binti Ya’akub; Umair Akram; Khalid Hussain;
PUBLISHED: 2024, SOURCE: Journal of Vacation Marketing
AUTHORS: Muhammad Junaid; Abu B Abdul Hamid; Noor I binti Ya’akub; Umair Akram; Khalid Hussain;
PUBLISHED: 2024, SOURCE: Journal of Vacation Marketing
6
TITLE: Responsible leadership, organizational ethical culture, strategic posture, and green innovation
AUTHORS: Akhtar, Muhammad Waheed; Garavan, Thomas; Javed, Muzhar; Huo, Chunhui; Junaid, Muhammad; Hussain, Khalid;
PUBLISHED: 2023, SOURCE: SERVICE INDUSTRIES JOURNAL, VOLUME: 43, ISSUE: 7-8
AUTHORS: Akhtar, Muhammad Waheed; Garavan, Thomas; Javed, Muzhar; Huo, Chunhui; Junaid, Muhammad; Hussain, Khalid;
PUBLISHED: 2023, SOURCE: SERVICE INDUSTRIES JOURNAL, VOLUME: 43, ISSUE: 7-8
7
TITLE: Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer's buying intentions
AUTHORS: Akram, Umair; Lavuri, Rambabu; Ansari, Aisha Rehman; Parida, Ratri; Junaid, Muhammad;
PUBLISHED: 2023, SOURCE: JOURNAL OF STRATEGIC MARKETING
AUTHORS: Akram, Umair; Lavuri, Rambabu; Ansari, Aisha Rehman; Parida, Ratri; Junaid, Muhammad;
PUBLISHED: 2023, SOURCE: JOURNAL OF STRATEGIC MARKETING
8
TITLE: Breaking the mold: how customer perceived innovativeness sets restaurants apart
AUTHORS: Khalid Hussain; Asma Afzaal; Maha Khamis Al Balushi; Muhammad Junaid;
PUBLISHED: 2023, SOURCE: Kybernetes
AUTHORS: Khalid Hussain; Asma Afzaal; Maha Khamis Al Balushi; Muhammad Junaid;
PUBLISHED: 2023, SOURCE: Kybernetes
