Kai N. Bergner
AuthID: R-00G-NBM
1
TITLE: The effects of DTCA on patient compliance. Exploring the impact of endorser selection and message tonality on patients with diabetes
AUTHORS: Kai N. Bergner; Tomas Falk; Daniel Heinrich; Jörg A. Hölzing;
PUBLISHED: 2013, SOURCE: Intl J of Pharm & Health Mrkt - International Journal of Pharmaceutical and Healthcare Marketing, VOLUME: 7, ISSUE: 4
AUTHORS: Kai N. Bergner; Tomas Falk; Daniel Heinrich; Jörg A. Hölzing;
PUBLISHED: 2013, SOURCE: Intl J of Pharm & Health Mrkt - International Journal of Pharmaceutical and Healthcare Marketing, VOLUME: 7, ISSUE: 4
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