J. D. C. Little


AuthID: R-00G-R7M

Publications Requiring Validation

1
TITLE: A theory of forward buying, merchandising, and trade deals  Full Text
AUTHORS: Lal, R; Little, JDC; VillasBoas, JM;
PUBLISHED: 1996, SOURCE: MARKETING SCIENCE, VOLUME: 15, ISSUE: 1
INDEXED IN: WOS CrossRef

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